国际商务谈判

国际商务谈判
作 者: 刘白玉
出版社: 中国人民大学出版社
丛编项: 新视界商务英语系列教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商业英语
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作者简介

暂缺《国际商务谈判》作者简介

内容简介

“新视界商务英语系列教材”由中国国际商务英语研究会会长、教育部高等学校外语专业教学指导委员会委员叶兴国教授和中国国际商务英语研究会副会长、教育部商务英语国家级教学团队负责人王立非教授担任总顾问,山东省国际商务英语学会会长刘白玉教授担任总主编,联合30多位国内具有丰富教学、实践经验的专家、教授编写而成。此系列教材既可供商务英语专业本科、专科学生使用,也可作为高校选修课供非商务英语专业的学生使用,同时也可供企业、事业单位培养外向型人才使用。本系列教材第一批包括《商务英语阅读》(上、下)、《国际商务英语实务写作》、《国际贸易实务》和《国际商务谈判》,后续种类还会不断增加。《国际商务谈判》共分八章,采用案例式编写方式.将谈判理论、方法和技巧融于经典案例中。内容包括国际商务谈判基本理论、谈判人员素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等。具有系统性、完整性、语言规范性和内容的前沿性。

图书目录

Basic Theories for International Business Negotiation

Section A ABB and Ford: Creating Value Through Cooperation inNegotiation

Section B Win-Win Negotiation

Background Information

Words and Expressions

Exercises

Staffing Negotiation Teams

Section A China's Win in the Negotiation with VW

Section B What Defermines the Success in Negotiation——A Case Studyof Multiparty Negotiation

Background Information

Words and Expressions

Exercises

Phases of International Business Negotiation

Section A A Typical Negotiation on Sale with Chinese

Section B Political Problems in Global Negotiations

Background Information

Words and Expressions

Exercises

Negotiation Strategies and Tactics

Section A Wisdom in Mind Is Better than Money in the Hand

Section B Negotiation Strategy or Just Tactics

Background Information

Words and Expressions

Exercises

Types of International Business Negotiation

Section A Long Live Price Negotiations

Section B Enron's Indian Joint Venture Negotiation Debacle——A CaseStudy

Background Information

Words and Expressions

Exercises

Verbal and Nonverbal Communication Skills

Section A Actions Speak Louder than Words

Section B Smart Car Seller

Background Information

Words and Expressions

Exercises

International Business Negotiation Etiquette

Section A The Secret Weapon to Change Disadvantages intoAdvantages

Section B Negotiation Credibility Etiquette

Background Information

Words and Expressions

Exercises

Cross-Cultural Business Negotiation

Section A Forewarned Is Forearmed

Section B Building Trust Before Heading to the Table withJapanese

Background Information

Words and Expressions

Exercises

Key to Exercises

References