电子商务英语

序

前言

Lesson One The Ancient History of the Internet

Lesson Two How the Internet Works

Lesson Three A Crime Wave Festers in Cyberspace

Lesson Four Chinese Wealth Is the Holy Grail

Lesson Five How Do American Consumers Borrow

Lesson Six How the Credit Card Captured America

Lesson Seven The Art of Advertising Your Business

Lesson Eight Nike,from Small Beginnings to World Giant

Lesson Nine The First FTC Case Involving Internet Privacy

Lesson Ten Starbucks-Sharing Success

Lesson Eleven The Challengse of Using Search Agents to Perform Research

Lesson Twelve Beautiful Idea

Lesson Thirteen Creating an Effective Business Plan(I)

Lesson Fourteen Creating an Effective Business Plan(II)

Lesson Fifteen Creating an Effective Business Plan(III)

附录 参考译文及练习答案

参考文献