国际商务管理（国际商务系列教材）

Part Ⅰ　For Students

Unit One International Business Environment

1.1　Economic Conditions

1.2　Industry Conditions

1.3　Global Conditions

Unit Two Foundations of Management

2.1　Defining Management

2.2　The Essence of Management

2.3　The Development of Management Thoughts

Unit Three Strategic Management

3.1　Strategy and Strategic Management

3.2　The Strategic Management Process

3.3　Levels of Strategy

Unit Four Business Organizations

4.1　Business Planning

4.2　Organization Charts and Organization Structure

4.3　Forms of Business Ownership

Unit Five Organizational Culture

5.1　Getting to Know Organizational Culture

5.2　Identifying Types of Organizational Culture

5.3　Learning to Read Organizational Culture

5.4　Diagnosing Organizational Culture

Unit Six Management Communication

6.1　Introduction to Communication

6.2　Organizational Communication

6.3　Communication as a Manager

Unit Seven Operations Management

7.1　Definition and Strategies of Operations Management

7.2　Operations Controls

7.3　Production Processes and Technology

Unit Eight Human Resources Management

8.1　Introduction

8.2　Human Resources Management Activities

8.3　Environmental Concerns and Current Issues

Unit Nine Financial Management

9.1　Accounting and Financial Analysis

9.2　Financing

9.3　Business Expanding

Unit Ten Marketing Management

10.1　Developing and Pricing Products

10.2　Distributing Products

10.3　Promoting Products

Unit Eleven Management Information System

11.1　Introduction to MIS

11.2　MIS Resources

11.3　Reengineering

Unit Twelve Project Management

12.1　Introduction to a Project

12.2　Project Life Cycle

12.3　Project Management

Appendix 1　Business Terms Bank

Appendix 2　References

Part Ⅱ For Teachers

Assessment Guidance

Aims

Overall structure for elements

Assessment Procedures and Methods

Demonstrating Knowledge and Understanding

Roles of Candidate/Assessor/Internal Verifier

Grading System