| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Chapter 1 Accounting会计
Section I Fundamentals to Accounting会计基本知识
Lesson 1 An Introduction to Accounting会计概述
Lesson 2 New Accounting Standards and AccountingJobs新会计准则和会计岗位
Section II Approaches for Recording BusinessTransactions记录经济业务的方法
Lesson 3 Double Entry Accounting and AccountingDocuments复式记账和会计凭证
Lesson 4 Account Books and PropertyInspection会计账簿和财产清查
Section III Accounting for Main‘EconomicTransactions主要经济业务的会计处理
Lesson 5 Assets资产
Lesson 6 Methods forAccounting inventoryCost存货成本的计算方法
Lesson 7 Liabilities，Owners’Equity,Revenues，Expenses andProfits负债、所有者权益、收入、费用和利润
Lesson 8 Depreciation and Depreciation Methods折旧与折旧方法
Section IV Financial Statements财务报表
Lesson 9 Balance Sheets and IncomeStatements资产负债表和利润表
Lesson 10 Statements ofCash Flows and Statements ofChangesin Owners’Equity现金流量表和所有者权益变动表
Chapter 2 Marketing市场营销
Section I Basic Knowledge ofMarketing市场营销的基本知识
Lesson 1 Market and Marketing市场和市场营销
Lesson 2 The Characteristics of；Marketing市场营销学的特点
Lesson 3 The New Development ofMarketing市场营销新发展
Section II Basic Theories and Methods，ofMarketing市场营销的基本理论与方法
Lesson 4 The Five Forces Competition Model五种力量竞争模型
Lesson 5 SWOT Analysis SWOT分析
Lesson 6 BCG Matrix Analysis波士顿矩阵分析
Section III Marketing Mix市场营销组合
Lesson 7 Product Strategies产品策略
Lesson 8 Pricing Strategies定价策略
Lesson 9 Distribution Strategies分销策略
Lesson 10 Promotion Strategies促销策略
Chapter 3 Finance金融
Section I Fundamentals to Finance金融基本知识
Lesson 1 An Introduction to Finance金融概述
Section II Properties and Classification of EinancialAssets金融资产的特性与分类
Lesson 2 Properties ofFinancil Assets金融资产的特性
Lesson 3 Classification and Innovation of FinancialAssets金融资产的种类及其创新
Section III Financial Institutions金融机构
Lesson 4 An Introduction to FinancialInstitutions金融机构概述
Lesson 5 The Financial Institution System inChina（1）我国金融机构体系（1）
Lesson 6 The Financial Institution System inChina（2）我国金融机构体系（2）
Section IV Financial Markets金融市场
Lesson 7 An Introduction to Financial Markets金融市场概述
Lesson 8 Money Market and Capital Market货币市场与资本市场
Lesson 9 The Primary Market and the SecondaryMarket一级市场与二级市场
Chapter 4 Tourism旅游
Section I A Summarization on Tourism旅游概述
Lesson 1 Tourism in China中国旅游业
Lesson 2 The Mair Pillar Iladustries of ChineseTourism我国旅游业主要支柱产业
se6tion II A Brief Introduction to Chinese Scenic Spots andHistorical Sites中国名胜古迹简介
Lesson 3 Beijing Imperial Palace北京故宫
Lesson 4 Mt.Huangshan in Anhui安徽黄山
Lesson 5 The Terra Cotta Warfiors and Horses ofQinMausoleum秦始皇兵马俑
Lesson 6 The Three Gorges ofYangtze River长江三峡
Lesson 7 West Lake ofHangzhou杭州西湖
Section III A Brief Introduction to the Scenic Spots andHistorical Sites in Hunan Province湖南名胜古迹简介
Lesson 8 The Scenic and Historic Interest Areas inChangsha长沙旅游区名胜
Lesson 9 Shaoshan Scenic Areas in Xiangtan湘潭韶山旅游区名胜
Lesson 10 Dongting Lake Scenic Areas inYueyang岳阳洞庭湖旅游区名胜
Lesson 11 The South Mountain Scenic Areas inHengyang衡阳南岳衡山旅游区名胜
Lesson 12 Wulingyuan Scenic Areas inZhangjiajie张家界武陵源旅游区名胜
Chapter 5 Business Management工商管理
Section I Essence ofManagement管理基本知识
Lesson 1 Overview ofManagement管理概述
Lesson 2 The Double Attributes ofManagement管理的双重属性
Lesson 3 The Development ofManagement Theory管理理论的发展
Lesson 4 Principles ofManagement管理原理
Section II Management Techniques管理技术方法
Lesson 5 Techniques of Time Management and TargetManagement时间管理和目标管理技术
Lesson 6 Decision Techniques决策技术
Section III Content ofManagement管理工作的内容
Lesson 7 Planning Work计划工作
Lesson 8 Organization Work组织工作
Lesson 9 Leadership领导工作
Lesson 10 Control控制工作
Lesson 11 Innovation Management创新管理
Appendix附录
附录一 课文参考译文
附录二 课后练习参考答案
