| 作 者： | 江春 |
| 出版社： | 对外经济贸易大学出版社 |
| 丛编项： | 商务专业英语系列丛书 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 行业英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
unit one introduction to marketing
unit two marketing philosophies
unit three marketing myopia and marketing strategies
unit four how to do market research
unit five making market segmentation work
unit six developing a brand strategy
unit seven differentiating with unique selling proposition
unit eight new product development and product life cycle management
unit nine pricing strategies for small businesses
unit ten effective marketing communications
unit eleven advertising
unit twelve pop-up surveys to measure ad effectiveness
unit thirteen case history marketing
unit fourteen customer lifetime value
unit fifteen integrated marketing campaign
unit sixteen relationship marketing for higher education
unit seventeen event marketing
unit eighteen guerrilla marketing
unit nineteen winning campaigns: sports marketing in the us
unit twenty experience marketing at its best
unit twenty-one internet marketing: user-friendly website design
unit twenty-two marketing in the international context
key to the exercises
