外贸函电(第3版)

外贸函电(第3版)
作 者: 仲鑫
出版社: 北京师范大学出版社
丛编项: 国际经济与贸易精品教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 教材 经济管理类 研究生/本科/专科教材
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《外贸函电(第3版)》作者简介

内容简介

This material was based on the previous edition and revised according to principles of foreign trade correspondence and characteristics.Giving full consideration to the readers' feedback, we made some adjustment to the original content and structure. We incorporated the chapter4 and chapter 14 in the original book into "Letters for Preparations before Trades", combined the original chapter 7 into the "Terms of Payment", and added wordlist and useful phrases in the book. In addition,we modified some details of the content and structure. Some practical instances and new letters were added, and we also added some foreign trade terms and knowledge links, which can make the book structure more reasonable and practical.

图书目录

Chapter 1 Structure and Layout of International Business Letter

Chapter 2 Writing for Effectiveness

Chapter 3 Tactics of Written Negotiation

Chapter 4 Letters for Preparations before Trades

Chapter 5 The Procedures of Written Negotiation

Chapter 6 Orders

Chapter 7 Sales Promotion

Chapter 8 Terms of Payment

Chapter 9 Packing

Chapter 10 Shipment

Chapter 11 Insurance

Chapter 12 Complains, Claims and Adjustments

Chapter 13 Joint Venture

Wordlist

Useful Phrases

Sourcesl