电子商务英语

电子商务英语

作　者：	刘德华熊伟袁立耿
出版社：	合肥工业大学出版社
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版权说明：	本书为公共版权或经版权方授权，请支持正版图书
标　签：	暂缺

ISBN	出版时间	包装	开本	页数	字数
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作者简介

暂缺《电子商务英语》作者简介

内容简介

本书涉及电子商务的多个方面，包括电子商务简介、电子商务网站建设、电子商务基础、商品选购、安全电子交易、计算机系统安全措施、电子支付系统、电子商务时代的物流、网络营销策略、电子商务广告、客户关系管理、跨境电商简介等。此外，作为电子商务专业的英语教材，本书的目的是让学生将英语作为学习电子商务专业知识的工具，在选材上特别注重文章的可读性和难易度。每个单元的选篇题材新颖，贴近实际，生词量适度，可读性强，能有效扩充学生的专业英语词汇量，提高学生阅读专业英语文章的能力。本书每个单元均包括导人、阅读、写作、拓展阅读和电子商务相关知识5个模块，每个模块目的明确，既可以提高学生的语言技能，又有利于培养学生的职业素养与技能。

图书目录

Unit 1 Introduction to E-business

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing (E-mail)

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 2 E-business Website Design

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Resume )

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 3 E-business Basics

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Application Letter )

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 4 Product Selection

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Product Description )

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 5 Secure Electronic Transactions

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Quotation Letter )

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 6 Computing System Security Measures

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Order Letter )

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 7 Electronic Systems of Payment

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing (Appeal Letter)

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 8 Logistics in E-commerce Age

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Invitation Letter)

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 9 Web Marketing Strategies

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing (Company Introduction)

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 10 Advertising of E-commerce

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing (Advertisement)

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 11 Customer Relationship Management

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing (Notice)

Part Ⅳ Supplementary Reading

Part Ⅴ E-commerce-related Knowledge

Unit 12 Introduction to Cross-border E-commerce

Part Ⅰ Lead-in

Part Ⅱ Reading

Part Ⅲ Business Writing ( Business Letter)

Part Ⅳ Supplementary Reading

Part Ⅴ Cross-border E-commerce Knowledge

参考文献