非营利组织的策略规划

作　者：	Michael Allison
出版社：	吉林长白山
丛编项：
版权说明：	本书为公共版权或经版权方授权，请支持正版图书
标　签：	暂缺

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作者简介

　　MICHAEL ALLISON is an independent consultant and former Director of the Consulting and Research Group at CompassPoint Nonprofit Services， a consulting practice serving 300 non-profits annually.

内容简介

Why strategic planning？ Because a well wrought strategic plan helps you set priorities and acquire and allocate the resources needed to achieve your goals. It provides a framework for analyzing and quickly adapting to future challenges. And it helps all board and staff members focus more clearly on your organization's priorities， while building commitment and promoting cooperation and innovation. But to be effective， your plan will need to address the special needs of the nonprofit sector. And for more than a decade， Strategic Planning for Nonprofit Organizations has been the number-one source of guidance on all facets of strategic planning for managers at nonprofits of every size and budget. This thoroughly revised， updated， and expanded edition arms you with the expert knowledge and tools you need to develop and implement surefire strategic plans， including tested-in-the-trenches worksheets， checklists， and tables—in print and on the companion CD-ROM—along with a book-length case study that lets you obs...

图书目录

What You Will Find in This Book

Introduction to the Second Edition

Acknowledgments

Chapter 1: Introduction to Strategic Planning

What Is Strategic Planning?

Why Plan?

What Strategic Planning Is Not

Keys to Ef fective Strategic Planning

Summary of Key Concepts

Different Types of Planning

The Strategic Planning Process

The Language of Strategic Planning in the Nonprof it Sector

How Much Time and Money Does It Take To Do Strategic Planning?

Chapter 2: Phase 1: Get Ready

How Do We Get Started?

Step 1.1: Identify the Reasons for Planning

Step 1.2: Set Up Your Planning Process for Success

Step 1.3: Develop a Plan for Gathering Information from Internal and External Stakeholders

Step 1.4: Design Your Strategic Planning Process to Meet Your Organizational Needs

Step 1.5: Write a Planning Workplan

Case Study: Worksheet 1

Case Study: Worksheet 2

Case Study: Worksheet 3

Case Study: Worksheet 4

Chapter 3: Phase 2: Articulate Mission, Vision, and Values

Why Do We Need a Mission Statement?

Step 2.1: Write (or Reaffirm or Rewrite)Your Mission Statement

Step 2.2: Write Your Vision Statement

Step 2.3: Articulate the Fundamental Values that Guide Your Work

Case Study: Worksheet 5

Case Study: Worksheet 6

Case Study: Worksheet 7

Chapter 4: Phase 3: Assess Your Situation

Review History and Current Scope and Scale of Operations

Step 3.1: Prepare a History and Descriptive Profile of Operations

Step 3.2: Articulate Previous and Current Strategies

Overview of Information Gathering

Step 3.3: Gather Information from Internal Stakeholders

Step 3.4: Gather Information from External Stakeholders

Step 3.5: Gather Information from Documents and Other Sources

Step 3.6: Summarize Information into a Situation Assessment

Case Study: Worksheet 8

Case Study: Worksheet 9

Case Study: Worksheet 10

Case Study: Worksheet 11

Case Study: Worksheet 12

Chapter 5: Phase 4: Agree on Priorities

Overview of Phase 4

Step 4.1: Analyze Data, Review Progress to Date, and Update Workplan

Step 4.2: Use Business Planning: Tools for Assessing Your Program Portfolio

Step 4.3: Agree on Each Program’s Future Growth Strategy and Develop Your Program Portfolio

Step 4.4: Confirm Your Future Core Strategies

Step 4.5: Agree on Administrative, Financial, and Governance Priorities

Case Study: Worksheet 13

Case Study: Worksheet 14

Case Study: Worksheet 15

Case Study: Worksheet 16

Chapter 6: Phase 5: Write the Strategic Plan

Step 5.1: Create Goals and Objectives

Step 5.2: Understand the Financial Implications of Your Decisions

Step 5.3: Write the Strategic Planning Document

Step 5.4: Adopt the Strategic Plan and Next Steps

Common Obstacles Encountered in Phase 5

Case Study: Worksheet 17

Case Study: Strategic Plan

Chapter 7: Phase 6: Implement the Strategic Plan

Step 6.1: Plan to Manage Change

Step 6.2: Develop a Detailed Annual Operation Plan

Sample (Annual) Operating Plan: Program Goal for an Economic Development Agency

Fund Development Goal for Museum (from Annual Operating Plan)

Case Study: Worksheet 18

Chapter 8: Phase 7: Evaluate and Monitor the Strategic Plan

Step 7.1: Evaluate the Strategic Plan and the Strategic Planning Process

Step 7.2: Monitor the Strategic Plan and Update as Needed

Life After the Strategic Plan Is Done

Conclusion: A Word to Leaders

Case Study: Worksheet 19

Case Study: Worksheet 20

Appendix A: Blank Worksheets

Appendix B: Sample Workplans for Abbreviated, Moderate, and Extensive Planning Processes

Appendix C: Elements of an Effectively Managed Organization (EEMO2™): An Assessment of Your Organizational Capacity

Appendix D: Self-Assessment of Board of Directors

Appendix E: Sample Techniques Used in Client Needs Assessment and Program Evaluation

Appendix F: Conducting Focus Groups

Appendix G: Techniques and Tools for Managing Group Process: A Toolbox of Meeting Process Tools and Techniques

Appendix H: Tips on Using Task Forces

Appendix I: Templates for Strategic and Operational Plans

Appendix J: External Stakeholders: Process Recommendations and Suggested Questions

Appendix K: Selected References

Index