国际品牌设计

国际品牌设计
作 者: Graphic社
出版社: 中国青年出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 暂缺
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作者简介

暂缺《国际品牌设计》作者简介

内容简介

日本的CI、VI设计在国际上具有领先水平。这本《国际品牌设计》是日本知名的美术出版社——Graphic社的CI、VI系列图书的最新一本。本书收录经典案例300余例,图片2000余幅,汇集了世界著名公司品牌的设计,内容涵盖餐饮业、食品业、制造业、IT行业等各行各业,很多作品都是著名设计师的代表作。本书内容丰富,信息量大,具有较高的艺术价值和参考价值。该书曾被翻译成多种文字版本,畅销全世界,对国际企业形象识别产生了很大影响。

图书目录

2"TowardsNewHorizonsinBranding"byHiroyukiMinamlyama

8EditorialNotes.

9SpecialFeature:"What'sBranding?"OrganizationbySumioHasegawa[Projects]

36AdvertisingAgency"DENTSU"

40BrandingandRepositioningofAudi'sInternationalDesignStrategy

43Launching"i-mode"intheEuropeanMarket

46Bluewin:Switzerland'sBiggestInternetProvider

47BerlinPhilharmonicOrchestra:Germany'sLeadingSymphonyOrchestra

48"NipponMilkCommunity"

52ANew"Mark-E"Branding

56ManufacturersofTextilesandChemicalProducts"TeijinGroup

58MitsuiOil&GasSelf-ServiceGasStations

59Obbli,anewenergybrand

60TheEdibleOilsandFoods"TheNisshinOillio"

63WasteIncinerationPlant"EcolonoMod"

64JAPANPOST

65JAPANAIRLINES

66Brandnamesforflowershops--"Hanaippin","Hana-ryohin","Hanayoshi"

72Fashionexhibition"Whatisit?A-POCshow(exhibits)"

76Fashionbrand"PLEATSPLEASE"

78DescenteSportswearBranding

82KingGee

84Baby-ProductCompany"CombiCorporation"

86Brandingof"FurnitureforRokujo"

86TSUTAYATOKYOROPPONGI

94InteriorShop*Francfranc?

98PromotionoftheFilm"TasogareSeibei"

102InteriorDesignShop"GEORGE's"

104RestaurantsFloorinashoppingbuildingcomplex'sHUN/KAN"

108DigitalEntertainmentProductsManufacturingCompany"PioneerCorporation"

111JapanInternationalCooperationAgency

114"MizahoFinartcialGroup"

116FinancialEnterpriseComplex"Mitsui-SumitomoFinancialGroup"

118UFJBANK

120Brandingfor"FUKOKUFORESTSQUARE"

122MerrillLynchJapanSecuritiesCo,Ltd

124BrandingProjectCMAProgramfor"MerrillLynchJapanSecuritiesCo.,Ltd."

125TOkyOTominBank

126ConsumerFinanceNetwork"Plat"

128EnvironmentalTestInstrumentManufacturer"ESPECCORP."

129SemiconductorCompany"RenesasTechnologyCorp,"

130LightingCompany"EXARTMATSUZAKI"

131OfficeEquipmentandSuppliesCompany"HARUKIDO"

132Temporary-EmploymentAgency"BestPlan"

133OfficeService"Daiohs"

134NetworkElementTechnologyDevelopmentCompany"NetStar"

134IncubationBusinessCompany"Cprod"

135TemporaryEmployment--AgencyfortheRestaurant--Industry"LinkOneCo.,Ltd.

135CateringCompany"PEWTERS"

136TotalDigitalProcessingCompany"VanfuCo.Inc."

138InformationTechnologyCompany"DATASECTION"

139Mu[ti-MediaCompany"MbvN"

140CorporateBrandingforDataCommunicationCompany"DTS"

140WBTProgram"E-cube"

141ComputerPeripheralEQuipmentCompany"BenQ"

142ABeamConsulting

144FinancialConsultingCompany"MILENIAFinancialBenefits,Inc."

144ManagementConsultingCompany"GENEXPartnersInc."

145BusinessConsultingCompanyfA-tOJ

146InsuranceConsultancy"NEWTUS"

147CorporateBrandingConsultingCompany"AXHUM,Inc."

148MobileSotutlonBusinessCompany"ImagePartner"

149SystemDevelopmentCompany"ZettaTechnology"

150MobilePhoneBrand"au"

150URLFilteringSoftware"INTERSAFE"

151ConsultantOffice*VisionHouse"

152DesignerBrand"g-cubed"

154DevelopmentofBrandCommunicationToolsfor"WasedaUniversity"

155"HyogoPrefecturalSchoolsWelfareAssociation"--BrandingatAPortalWebsiteforMembers

156GiLlette"Mach3"Razors

157Condomby"MICHIKOLONDONKOSHINO"

158Order-madeAnglingBrand"1"ZEFACTORY"

160JFZENGYOREN

161TunaintermediateWholesaler"Hicho"

162BeautySalon"kakimotoarms"

163In-HotelClinic"DockDuo"

164HairDressingSalon"Luz"

165HairDressingSalon--'stilStaens"

166"NarisBeautyStudio"--BrandingforSalesBasesofaHome-VisitCosmeticsRetailer

167ApparelShop"MuseedeDragon"

168FlowerDesignStudio"MatobaEnterprise"

169Florist"Pleiour"

170AyurvedicProductsBrand"Ayush"

171SkinCareandCosmeticBrand"Lakme"

171"TheSurfLaundryService"Branding

172GiftSoapBrand'sAVOND"OR"

173CigaretteBrand"MildSeven"

174AirPackage"priprin"

175PETBottleCap"gokgokn"

176MerrellRunningShoesBTand

177OriginalAppareiBrand"hetero"

178"OriginalGoods"ctPhotographerMitsuaklIwago

179"OriginalGoods"ofIllustratorKyokoItc

180MedicalPharmaceuticalsCompany"MaruhoCo..Ltd"

181PharmaceuticalCompany"ARAX"

182"BreastTeam"

184"OozafoClinic"

184"esDentalClinic"

185SatoGastfoenterologicalMedicineClinic

186TajiClinicofGeneralinternalMedicine

186KatayamaDerltalClinic..

187TakahashiEar,NoseandThroatClinic

187Home-DeliverySystemCompany"DaichiTakuhai"

188AGolfCourceOperator"ACCORDIAGOLF"

190ApartmentBusinessBrand"Brillia"byTokyoTatemono

193DaiwaHouseCondominiums"DBrand"

194HousingCompany"RyowaLifeCreate"

196RealEstateCompany'shin-NihonGrandy"

197HousingCompany"PanaHome"

198RealEstateRentalManagementGroup"Housemate"

199ShoppingCenter"ARCAKITKINSHICHO"

200Buildingarestaurantcomplex"GinzaGreen"

202Reborn"sOGO"DepartmentStore

203AirportShop"ANAFESTA"

20488STAGE,AComplexforFurniture,Fashionetc.

206"88CafeD&R"in"88STAGE"

207"fairy'stail",ACakeShopin"88STAGE"

209FoodAntennaShop"FlodeHavn"

210AgriculturalProducer"NewsCorporation"

212RoadStation"UchikoFreshParkKARARI"

213JointPublic-PrivateVenture'sennanSchinkenFactory"

214DelicatessenBrand"BLitzDelicatessen"

220Bakery/Confectionery"KandaSeiyoken"

221Patisserie"PatissierS.Koyama"

222Bakery"L"OMBRAGEBIGARRE"

224EnglishTeaSpecialityStore"216THESTRAND"

226YOKOHAMABASHAMICHIICE

227SpecialtyCoffeeShop"Evans"

228Brandingof"AjinoHamatoh"

231SeafoodSaleCompany'saleofTosaminatoClams"

232BrandingfortheKamabokoProduct"TakeKama"

233Long-established"BajoKamabokoCo.,Ltd.

234"BrandingoftheConfectionary"Akebono"

236"shiawaseBrandTamamatsu"Seasoning

237"sankoUme",ABrandofPickledPlum

238SuntoryCannedCoffee"BOSS"

239SuntoryFruitDrink"Natchan"

240OolongTeaBrand"RedOolong"

242BeverageBrand"Calpis"

244AthenaPartnersBottledWaterBranding

245SuntoryBeverage"suzumiyaBarleyTea"

246"YamazakiWHISKYNIGHT"bySuntory

248WineBrand"Bouquet"and"ChateauMercian"

249"ChateraiseBELLEFORETWinery"

250CiaoBellaGelatos&Sorbettos

251Polty-OttalianCheeseCo.

252WineBrand"AsahiWine"festa""

252BuckwheatShochu"KuroSenzan"

253PastryBrand"CONFtTD"OR"

254AEONGroup'sPrivateBrand"TOPVALU"

256FoodBrand"Let'sQuiq"

256Quasi-PharmaceuticalBrand"Dristan"

257Brandingof"A-PRICEStore"

257CheeseBrand"Zap"

258TOKYUHOTELS

260"Hotel71"Branding

263ShinsegaeDepartmentStore'sNewFoodSystem

264Restaurant"Caviar"Bar"

265Cafe-Restaurant"NINJA"

266Restaurant"ManhattanDining"

268Restaurant"seiyokenTheKitchen"

270Restaurant"HoteldeMikuni"

272"BARBROS."

273ViennoiserieCafe

274Conveyer-RotationSushiRestaurant'sushiHigashiyama"

275Cafe-Restaurant"LoisCafeChinois"

276Cafe"LoisCafe"

277Fashion/CafeBrand"LoisCafeADay"

278Cafe"LoisCafeBasara"

279CafeRestaurant"LoisJStyle"

280"shuu'sRestaurant"

282Cafe-Restaurant"TOKYOSTYLECAFE"

283CafeRestaurant"NEWYORKCAFE"

284Shab-shabuRestaurant"Yuzu-no-Sato"

284JapaneseStyleRestaurant"Gonpachi"

285JapaneseRestaurant"Tsururu"

286Restaurant"FishBank"

286Restaurant"Hizuki"

287Brandingforthe"saideraBranchofCiel",ALiquorRetailChain

287CasualChineseRestaurant"Kuchaina"

288TelevisionProgram"FullHouseattheTeppenza"

290AnIllustrator'sTravelingExhibition

292AnglingCompetition"FOFSFishingLeagueChampionship"

294ProfessionalSoccerTeam"VEGALTASENDA

295JBLSuperLeague

296"YokohamaFilmCommission"

296NetworkingFair97

297HubbardStreetDanceChicago

298KamiyamaArtistin-Residence

300CommunityIdentityPlanningandDesign"Hibikino-Sato"

302PetfriendlyHotel"PartnersHouseYuaea"

304"IMAWAMUKASHiMUSEUM"

305"NosakaAutomataMuseum"SpecializingAutomatedMechanicalDolls

306RAM(RacineArtMuseum)

307Ichikawa-ChoCulturalCenter,Hyogo

308MatsuyamaCityCommunityServiceDivision

309BicycleParkingSpace"CycleStationMONKEYS"

310IncorporatedEducationalOrganization"KatayanagiInstitute"

310TohokuHighSchool

311"BaliModernAURA"WeddingPalace

312Pre-SchoolEducationandDaycareFacility"WONDERKIDS"

313NurseryFacility"PLAYGROUP"

314HeiseiGakuen"HimawariKindergarten"

315"TsubakiKindergarten"

316Children'sBookstore"FructusArbodsSapientiae"

317WeeklyJournal"VisualizationofJapaneseHistory"

318EnglishTextbook"'sprint"...

320BookSeriesBrandingfor"Chozukai"

321CartoonDogCharacterforEducationalMagazine"MarumaruInumaru"

322INDEX