商务英语精读(第一册)

商务英语精读(第一册)
作 者: 张中宁
出版社: 首都经济贸易大学出版社
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版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 商业英语
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作者简介

暂缺《商务英语精读(第一册)》作者简介

内容简介

《高等院校商务英语专业核心课精品系列教材:商务英语精读(第1册)》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线,内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。

图书目录

Unit 1 Introduction to Business

 Section One:BusinessCommunications

 Greetings and Introductions

 Section Two:Text

 What is Business

 Section Thtee:Exercises

 Section Four:Biz Fueling Station

 Section Five:Business Reading

 International Business

Unit 2 Basic Operations of Business

 Section One:BusinessCommunications

 Accepting an Invitation

 Section Two:Text

 Basic Operations of Business

 Section Three:Exercises

 Section Four:Biz Fueling Station

 Section Five:Business Reading

 HOW to Start a Small Business?

Unit 3 History of Business Development

 Section One:BusinessCommunications

 Declining an Invitation

 Section Two:Text

 Early Development of Business

 Section Throe:Exercises

 Section Four:Biz Fueling Station

 Section Five:Business Reading

 Brief History of International Business

Unit 4 Current Business Position of China

 Section One: Business Communications

 Arranging for an Airline Travel

 Section Two: Text

 Business Environment of China

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Foreign Trade Volume, Surplus Hit Records

Unit 5 Fundamentals of International Trade

 Section One: Business Communications

 Checking in at an Airport

 Section Two: Text

 Reasons for International Trade

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Rationale for International Business

Unit 6 Classical Trade Theories

 Section One: Business Communications

 Going Through the Customs

 Section Two: Text

 The Theory of Absolute Advantage

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 The Theory of Comparative Advantage

Unit 7 New Trade Theories

 Section One: Business Communications

 Meeting at the Airport

 Section Two: Text

 The Competitive Advantage of Nations

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 The Theory of International Investment

Unit 8 International Financial Market

 Section One: Business Communications

 On the Way to the Hotel

 Section Two: Text

 Market for Currencies

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 The Chinese Foreign Exchange System

Unit 9 International Banking

 Section One: Business Communications

 Registration at the Hotel

 Section Two: Text

 History of Banking

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 The World Bank

 KEY TO EXERCISES

 附录一 全国国际商务英语考试(一级)大纲

 附录二 全国国际商务英语考试(一级)样题

 附录三 全国国际商务英语考试(一级)样题参考答案

 附录四 全国国际商务英语考试(一级)样题听力原文