| 作 者： | 王吉良 |
| 出版社： | 中国商业出版社 |
| 丛编项： | |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 金融与贸易 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
UNTI 1 BUSINESS AND ECONOMIC SYSTEMS
BUSINESS BASICS
DEMAND AND SUPPLY
FORMS OF BUSINESS ORGANIZATION
ECONOMIC SYSTEMS
MACROECONOMIC GOALS
PERFORMANCE OF ECONOMIC SYSTEMS
UNIT 2 MANAGERIAL PROCESS
MANAGEMENT AND THE WORK OF MANAGERS
MANAGERIAL FUNCTIONS
MANAGEMENT BY OBJECTIVES
UNIT 3 PRODUCTION AND OPERATIONS MANAGEMENT
THE PRODUCTION PROCESS
PRODUCTION PLANNING
INVENTORY CONTROL
PRODUCTION CONTROL
QUALITY CONTROL
PRODUCTIVITY, AUTOMATION AND COMPUTERS
UNIT 4 HUMAN RESOURCE MANAGEMENT
THEORIES RELATED TO HR MANAGEMENT
THE HUMAN RESOURCE FUNCTION
HUMAN RESOURCE PLANNING
EMPLOYEE RECRUITMENT AND SELECTION
EMPLOYEE TRAINING AND DEVELOPMENT
PERFORMANCE EVALUATION AND CAREER DEVELOPMENT
EMPLOYEE COMPENSATION
FRINGE BENEFITS AND EMPLOYEE SERVICES
PROMOTIONS, TRANSFERS AND SEPARATIONS
UNIT 5 MARKETING MANAGEMENT
MARKETING MIX
SEGMENTING THE TARGET MARKET
MARKETING RESEARCH
PRODUCT
BRANDING
PACKAGING
PRICING
UNIT 6 DISTRIBUTION AND PROMOTION
DISTRIBUTION CHANNELS
WHOLESALING
RETAILING
PROMOTION
ADVERTISING
PERSONAL SELLING
SALES PROMOTIONS
PUBLIC RELATIONS
UNIT 7 MONEY,BANKING AND TAXATION
MONEY AND MONETARY SYSTEM
THE U.S. FINANCIAL SYSTEM
THE U.S. BANKING SYSTEM
FUNCTIONS OF THE U.S. BANKING SYSTEM
THE FEDERAL RESERVE SYSTEM
NEW DIRECTIONS IN BANKING
TAXATION
TYPES OF TAXES
SECURITIES
UNIT 8 SECURITIES AND INSURANCE
UNIT 9 ACCOUNTING
UNIT 10 INTERNATIONAL BUSINESS
主要参考书目
