| 作 者： | 安娜 |
| 出版社： | 安徽大学出版社 |
| 丛编项： | 安徽省高等学校“十一五”省级规划教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Business Etiquette
Text A Handshakes
Text B Table Manners in Anglo-America
Unit 2 Business and Ethics
Text A Business and Your Life
Text B Businesses Must Become Ethical Entities
Unit 3 Public Relations
Text A Public Relations
Text B Publicity
Unit 4 Net Economy
Text A From 911 to the Red-Envelope
Text B Web Forums:Making or Breaking Company Reputations
Unit 5 Cooperation and Globalization
Text A Regional Cooperation Helps to Fortify Asia's Economic Foundations
Text B Globalization Was Good Then, Not Now
Unit 6 Logistics
Text A Components of a Logistics System
Text B Can We Be Self-sufficient7
Unit 7 Market Research
Text A International Market Research and Selection
Text B Entering Foreign Markets
Unit 8 Marketing
Text A Marketing Mix
Text B Export Pricing
Unit 9 Business Law and Promotion
Text A Consumer Law
Text B Advertising on the Web
Unit 10 Management
Text A Culture and International Business Management
Text B The Art of Management--The Eight Rules of Management
Unit 11 Entrepreneur
Text A The Job of a Manager
Text B Inspiration and Hard Work Made Me an Entrepreneur
Unit 12 Industrial Property
Text A Patent and Trademark
Text B Known Brands Acquiring Name Recognition
Unit 13 Finance
Text A The Credit Card Economy
Text B Why the Credit Squeeze Is a Turning Point for the World
Unit 14 Stock Market
Text A How to Pick a Stock?
Text B Why Some Chinese Invest in the Stock Market and Others Don't
Unit 15 Investment
Text A Amazon Hopes to Birth Bundle of Joyo
Text B Quiznos Serves Up a Turnaround Sandwich
Keys to Exercises
