| 作 者： | 董晓波 |
| 出版社： | 清华大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 其它分类 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Business & Industry
Text A Start a Business
Text B Entrepreneurship in China-Let a Million Flowers Bloom
Supplementary Reading
Building Excitement-Can China Avoid a Bubble?
Unit 2 Capital Markets
Text A Banking Industry
Text B Stock Exchange
Supplementary Reading
American Stock Markets-Reversal of Fortune
Unit 3 International Marketing
Text A Business Planning-Marketing Planning
Text B Supporting Offline Campaign Launches With OnlineMarketing
Supplementary Reading
Online-coupon Firms-Groupon Anxiety
Unit 4 International Investment and Credit
Text A A Financial Mamage
Text B How to Promote and Regulate International Investments?
Supplementary Reading
Moving Toward a Global Currency
Unit 5 Business Elite
Text A The Resurrection of Steve Jobs——That Which Does Not Kill theBoss of Apple Seems to Make Him Stronger
Text B Ann Moore: The CEO of Time
Supplementary Reading
Steve Jobs and the iPad of Hope——Apple's Innovation Machine ChurnsOut Another Game-changing Device
Unit 6 E-Commerce
Text A In E-Commerce, More Is More
Text B The Alibaba E-Commerce Empire
Supplementary Reading
Online Shopping: Selling Becomes Sociable
Unit 7 Econonuc Globalization and Multinational Corporation
Text A Globalization vs. Economic Sovereignty
Text B The World's Top Choice——-China Remains the Most PopularDestination for Foreign Direct Investment
Supplementary Reading
McDonald's Eyes Growing Presence in Local Market
Unit 8 Economic Regulations and Law
Text A U.S.Sets 21st Century Goal: Building a Better PatentOffice
Text B Anti-trust Law Treats \All Firms Equally\ Over 140 CasesHandled; Rules
in Line With International Principles
Supplementary Reading
China E-commerce Giant Launches Campaign to Fight OnlinePiracy
Unit 9 Economic Crisis
Text A The Great Depression
Text B U.S.Subprime Mortgage Crisis
Supplementary Reading
10 Ways to Manage Your Money in Economic Crisis
Unit 10 Human Resources Management
Text A Capturing the State of Human Resources in An AnnualReport
Text B The Tech Effect On Human Resources
Supplementary Reading
Risk Management and Human Resources Team Up to Cut AbsenceCosts
Unit 11 Advertising and Publicity
Text A Internet Advertising
Text B Beijing Tries to Push beyond \ Made in China\
Supplementary Reading
The Harder Hard Sell
Unit 12 Training
Unit 13 Corporate Culture
Unit 14 Business Ethics and Corporate Social Responsibility
Unit 15 WTO & China
Key to Exercises
References
