当代商务英语阅读教程2(学生用书)

当代商务英语阅读教程2(学生用书)
作 者: 井升华
出版社: 华东师范大学出版社
丛编项: 高职高专“十一五”规划教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 行业英语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《当代商务英语阅读教程2(学生用书)》作者简介

内容简介

《高职高专“十一五”规划教材:当代商务英语阅读教程2(学生用书)》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。《高职高专“十一五”规划教材:当代商务英语阅读教程2(学生用书)》有以下特点:起点、难度适当,符合高职学生特点,注重语言基本功,强化听说读写译技能训练,富有时代特色,商务与语言有机衔接,重在培养职业能力,适应商务职场需要,配有光盘、多媒体课件及网站,方便课余巩固。

图书目录

Unit 1 汽车与交通

 Topic-based Content:Automobiles and Transportation

 Topic Readin9:Extracts of Automobiles and Transportation

 Extract 1:Automobile Industry

  [相关链接] Related Link:Brands of Cars

 Extract 2:Traffic Congestion and Its Solution

  [文化链接] Culture Link:Carpool/Vanpool

 Extract 3:China’S Drive for Local Car Brands

 Extract 4:China Starts Driving in Style

  [文化链接] Culture Link:Driving Through

  [实例链接] Link to Authentic Document:Car Exchange Agreement

Unit 2 “租”出好生意

 Topic-based Content:Leasing

 Topic Readin9:Extracts of Leasing

 Extract 1:How to Choose an Equipment Leasing Company

 Extract 2:Equipment Leasing

  [实例链接] Link to Authentic Document:Rental Agreement

 Extract 3:Leasing Advantages

  [相关链接] Related Link:租约小知识

 Extract 4:How Do I Buy My Car at the End of the Lease?

  [实例链接] Link to Authentic Document:LEASE

Unit 3 观光“财道”

 Topic-based Content:Tourism

 Topic Readin9:Extracts of Tourism

 Extract 1:Tourist Industry

 Extract 2:Planning Your Trip

  [文化链接] Culture Link:To Be Time Travelers

  [相关链接] Related Link:China to Become the Second Largest Tourism Economy with in the Decade

 Extract 3:Safety and Security Warning

 Extract 4:Cultural Tourism

  [实例链接] Link to Authentic Document·A Tourist Promotional Letter

Unit 4 商贸经典路——丝绸之路

 Topic-based Content:Silk Route

 Topic Readin9:Extracts of Silk Route

 Extract 1:The Story and Its Significance

 Extract 2:Foreign Influence

  [相关链接] Related Link:The Region of the Silk Route

 Extract 3:Marco Polo on the Silk Route

 Extract 4:Living In Silk:Chinese Textiles through 5,000 Years

  [文化链接] Culture Link:Digital Silk Road

Unit 5 创意掘金

 Topic-based Content:Creative Industry

 Topic Readin9:Extracts of Creative Industry

 Extract 1:Definition and Boundaries of Creative Industry

 Extract 2:Significance of Creative Industry

  [文化链接] Culture Link:The Best Product Design of 2006

 Extract 3:Creative Industry in the Wodd

 Extract 4:Creative Industry in UK

  [相关链接] Related Link:An 0仟1cla]Measure of Innovation

Unit 6 服务至上&休闲招财

 Topic-based Content:Service&Leisure Industry

 Topic Readin9:Extracts of Service&Leisure Industry

 Extract 1:Leisure Industry

 Extract 2:Services

  [文化链接] Culture Link:The Forgotten Pioneer of Corporate Design

 Extract 3:Service Industries

 Extract 4:Leisure Society

  [相关链接] Related Link:Public Utilities 

  ……

Unit 7 商界谈吃

Unit 8 期中复习

Unit 9 商界英雄记

Unit 10 企业及其系统

Unit 11 管理科学管窥

Unit 12 聚焦企业文化

Unit 13 “交往”手段制胜

Unit 14 兼并浪潮

Unit 15 证券英语趣谈

Unit 16 期末复习

参考文献