| 作 者： | 张铁钢 黄振华 |
| 出版社： | 中国财政经济出版社 |
| 丛编项： | 普通高等教育"十五"国家级规划教材·教育部高职高专规划教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 暂缺 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit One
Writing Activity
Business Letters
Reading Activity
Passage A: Market and Marketing
Passage B: Marketing Management Philosophies
Unit Two
Writing Activity
Memos
Reading Activity
Passage A: Marketing Strategic Planning
Passage B: Market Segmentation
Unit Three
Writing Activity
Notices
Reading Activity
Passage A: Marketing Research
Passage B: International Marketing Research through Internet
Unit Four
Writing Activity
Business Reports
Reading Activity
Passage A: Consumer Behavior
Passage B: Purchase Decision Making Process
Unit Five
Writing Activity
Leaflets
Reading Activity
Passage A: Product
Passage B：Pricing
Unit Six
Writing Activity
Lists
Reading Activity
Passage A: Advertising
Passage B: PersonaI Selling
Unit Seven
Writing Activity
Sales Promotion
Reading Activity
Passage A: There Are No Product-Only Services
Passage B: The Principles of Selling
Urut Eight
Writing Activity
Invitation
Reading Activity
Passage A: Three Types of Salespeople
……
Unit Nine
Unit Ten
Vocabulary
