英语商务书信实战写作案例110

英语商务书信实战写作案例110
作 者: 张华慧
出版社: 大连理工大学出版社
丛编项:
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

  张华慧,大连外国语学院商务英语学院一线讲师,具有多年一线教学经验及实际工作指导经验

内容简介

本书结构模板分为“一点通”、“速食套餐”、“译海拾贝”、“说文解字”四部分。按专题共分为15章,包含“建立商务往来”、“询价”、“报价和还盘”、“订购”、“包装”、“运输”、“商业合同和协议”、“保险”、“付款”、“索赔”、“商务会议和商展”、“商务礼仪文书”、“商务社交函”、“招聘及录用”等各个贸易实务所牵涉的章节,为读者提供“一条龙”服务。其中“说文解字”部分对商务信函中的专业术语等进行讲解,但不止于简单释义,还讲解了固定搭配、来源、本意、延伸意、以及文化方面的知识,涵盖丰富,信息量大。除了15个章外,本书还提供了附录:包括:“常用商务英语缩略语”、“产品原产地证书样本”、“出口许可证样本”、“装货通知单”、“装箱单”、“保险单”、“汇票”、“信用证”、“商业发票”、“提货单”,给读者更客观形象生动的实例,有助于读者实际操作,不止于“纸上谈兵”。

图书目录

Contents

Unit 1 Establishing Business Relations 建立商务往来 (商海觅友)

 Investigate the new customer’s credit standing from the bank 向银行查询新客户的资信情况

 Inquiring the new customer’s credit standing from the customers向客户查询新客户的资信情况

 Favorable letter of credit standing 资信调查有利回复

 Unfavorable letter of credit standing 资信调查不利回函

 Promoting your company seeking potential business opportunities 毛遂自荐,寻求商机

 Exporter’s proposal to start business 出口商建议建立业务往来

 Importer’s proposal to establish business relations 进口商建议开展业务往来

 Being willing to establish business relations 乐意建立商贸关系

 Declining other companies’ cooperative intention 婉言拒绝

 Applying for being the exclusive agent 申请任命为独家代理商

 Developing an agent 发展一个代理商

 Declining an application for agency 婉拒代理请求

 Attracting investment 招商投资

 Resuming Business Relations 恢复商贸关系

 Promoting products to potential customers 向潜在客户推销产品

 Requiring Trial Sales 要求试销

 迷你语料库

Unit 2 Enquiry询问 (投石探路)

 Requesting quotation, catalogue and samples from the seller 向卖方索要报价单、目录和样品

 Requiring quotation, catalogue and samples from the agent 向代理商索要报价单、目录和样品

 Sending catalogue and samples 寄送目录和样品

 Replying the inquiry with quantity discount回复询盘,量大优惠

 Replying the inquiry and informing the buyer of the product being out of stock 回复询盘告知无货

 迷你语料库

Unit 3 Offer and Counter-offer报价和还盘 (讨价还价)

 Seller’s offer卖方发盘

 Seller’s offer for best seller卖方给畅销品报价

 Seller’s offer to sell off the stock 出清存货特别报价

 A non-firm offer 虚盘

 Requesting discount 请求折扣

 Conditionally accepting the counter offer 有条件地接受还盘

 Declining the counter offer 拒绝还盘

 A firm offer 实盘

 Accepting the offer 接受报价

 迷你语料库

Unit 4 Ordering订购 (一“单”定音)

 Pressing for the Order 催促下订单

 Trial order 试定单

 Revising the order 修改订单

 Request for the confirmation of the order 要求确认订单

 Accepting the order 接受订单

 Declining the order拒绝订单

 Placing a repeat order 续订订单

 Canceling the order 取消订单

 迷你语料库

Unit 5 Packing 包装

 Discussing the way of packing 讨论包装方式

 Requirement on packing 包装要求

 Requirement on shipment mark 唛头要求

 Avoiding damage caused by improper packing 避免包装不当造成的损失

 Product packaging 商品包装

 Shipment packing 运输包装

 Inspecting packing 检验包装

 迷你语料库

Unit 6 Delivery 运输

 Application letter of shipment 装运申请书

 Means of shipment 运输方法

 Use of Logistics Cluster transport services运用物流服务运输

 Shipment Schedule Acknowledgement of Purchase Order确认定单的发货日期

 Notification of ready shipment and delivery 通知装运发货

 Exporter’s advice of the delay of shipment 出口商通知装运延期

 Notification of product arrival 通知货物运达

 Apology for shipment delay因延误装运而道歉

 Canceling the order owing to the delay of shipment 因延迟装运而取消订单

 迷你语料库

Unit 7 Business Contract and Agreements 商业合同和协议

 Letter of intent 意向书

 Negotiating the terms of the contract 协商合同方案

 Drafting a contract 草拟合同

 Requiring to revise contract 要求修改合同

 Confirming the terms of the contract 确认合同条件

 Accepting the terms of the contract 接受合同条件

 Canceling the contract 解除合同

 迷你语料库

Unit 8 Insurance 保险

 Asking for insurance 要求保险

 Replying to a request for insurance 答复保险要求

 Introducing coverage 介绍承保范围

 Negotiating who is to cover the insurance 商讨何方投保

 Asking the shipment to be insured at the seller’s end 要求卖方代办投保

 Asking for Additional risks 要求附加险

 Replying to a request for excessive insurance 对额外保险的答复

 Insurance claim 保险索赔

 迷你语料库

Unit 9 Payment付款 ( 结账埋单)

 Mode of payment 支付方式

 Changing the payment method 更改付款方法

 Agreeing to change the payment method 同意更改付款方法

 Declining to change the payment method 拒绝更改付款方法

 Pressing for L/C 催开信用证

 Notification of opening of L/C 通知已开立信用证

 Amending and expanding L/C 信用证修订和延期

 Declining the Request for the Delay in Payment 拒绝延期付款

 Declining the request for the extension to the L/C 拒绝信用证延期的请求

 Reminder催款单

 Apology for the delay in payment 逾期付款致歉

 Notification of check enclosed通知已付款

 Notification of the arrival of check credited to the account通知收到汇款

 迷你语料库

Unit 10 Claim and Settlement 索赔及解决方案(和气生财)

 Complaint for poor quality 投诉货物质量

 Complaint for shortage 投诉货物数量不足

 Complaint for delivery delay 投诉延误交货日期

 Complaint for poor packaging 投诉包装不佳

 Complaint for mistaken product 投诉货物有误

 Being willing to investigate 表示乐意调查

 Apology for poor quality 为货物质量低劣致歉

 Apology for short weight 为短重致歉

 Apology for delivery delay 为延误交货日期致歉

 Apology for poor packaging 为包装不良致歉

 Apology for wrong shipment 为送错货物致歉

 Shouldering the responsibility for claim and payment for loss 承担责任,赔偿损失

 Turning down claims 驳回投诉

 迷你语料库

Unit 11 Business Meetings and Trade Fair 商务会议和商展

 Meeting Notice 会议通知

 Agenda for the Annual Meeting 年度大会议事日程

 Invitation to a Trade Fair 参加商展的邀请函

 Accepting an Invitation to a Trade Fair 接受参加交易会的邀请

 Declining an Invitation 谢绝邀请

 迷你语料库

Unit 12 Office Work

  Fax & E-mails E时代

 Memo备忘录

 Notice for greeting new comers 欢迎新员工通知

 Holiday notice 放假通知

 Practice notice 开业通知

 Request for a favor 求助信

 Receipt 收条

 Message 留言

 Note for leave 请假条

 Notice of transfer调动通知

 迷你语料库

Unit 13 Business Etiquette Documents 商务礼仪文书

 Congratulation letters 祝贺信

 Congratulations on Practice 祝贺开业

 Congratulations on promotion 祝贺晋升

 Letters of Acknowledgement致谢信

 Replying to the letter of Thank-you 回复感谢信

 Condolence letters 慰问信

 Invitatory letter 邀请信

 Accepting the invitation 接受邀请

 Declining the invitation 拒绝邀请

 迷你语料库

Unit 14 Business Social Correspondence 商务社交函

 Making Appointment 预约

 Canceling the appointment 取消预约

 Reserving room 预定饭店

 Booking flight tickets 预定机票

 Changing the reservation 更改预约

 Confirming the reservation 确定预约

 迷你语料库

Unit 15 Recruitment and Job Application 招聘及录用

 CV 求职简历

 Application letter 求职信

 Self-Recommendation letter 自荐信

 Recommendation Letter 推荐信 (伯乐与千里马)

 Dismiss letter 解聘信

 Letter of resignation 辞职信

 Job Offer 录用函

 Notice of declined job application 通知未录用

 迷你语料库

APPENDIX: 附录:

 Appendix I. 常用商务英语缩略语

 Appendix II. 产品原产地证书样本

 Appendix III. 出口许可证样本

 Appendix IV. 装货通知单

 Appendix V. 装箱单

 Appendix VI. 保险单

 Appendix VII. 汇票

 Appendix VIII. 信用证

 Appendix IX. 商业发票

 Appendix X. 提货单