新编外贸英语函电

新编外贸英语函电
作 者: 徐美荣
出版社: 北京对外经济贸易大学出版社有限责任公司
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 外贸英语
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作者简介

暂缺《新编外贸英语函电》作者简介

内容简介

《新世界全国高职高专院校规划教材·商务英语专业:新编外贸英语函电》是一门语言与专业课程(国际贸易实务、进出口业务等多个领域)的结合体。它的特点就是以英语语言为工具、以培养商务写作技能为目标的专业技能课。基于这一特点,以典型工作任务分析为依据,将本教材开发为三个学习情境(客户的开发与维护、合同的磋商与签订、合同的履行),采用十个模块,以进出口两家公司的角色来完成一笔具体的进出口业务,实现了真正意义上的理论实践一体化。同时,本教材详尽介绍了当今商务函电往来的新知识和流行趋势;设置了学习目标、知识导入、知识输入(任务提出、案例讨论分析、归纳写作步骤、样例信函分析和样例信函自学)、知识吸收、知识输出(模拟实训)等内容,充分满足高职高专学生的学习需求。

图书目录

Part I Basic Knowledge of Busness Letter Writing

 Module One Written Communication——An Overview

  1. Parts of a Business Letter

  2. Format of Business Letters

  3. Envelope Addressing

  4.Language and.Tone

  5. Structuring Communications

  6. E-mails

  Intake

Part II Customers Development & Maintance

 Module Two Establishment of Business Relations

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

 Module Three Inquiries and Replies

  Specimen Letters Analysis

  Specimen Letters for Self-study

  Intake

  Output

 Module Four Making Quotations and Offers

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

Part III Negotiation & Signing Contracts

 Module Five Making Counteroffers and Declining Orders

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

 Module Six Acceptance and Orders

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

 Module Seven Terms of Payment

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

Part IV Execution of Contracts

 Module Eight Letter of Credit

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

 Module Nine Packing and Shipment

  Specimen Letters for Analysis

  Specimen Letters for Self-study

  Intake

  Output

 Module Ten Insurance

  Specimen Letters for Analysis

  Specimen Letters for Selfstudy

  Intake

  Output

 Module Eleven Complaint and Claim

  Specimen Letters forAnalysis

  Specimen Letters for Selfstudy

  Intake

  Output

Appendix 1 Contract合同

Appendix 2 SWIFT信用证

Appendix 3 Invoice and Other Certificates发票及单据

Appendix 4 MaritimePort海运港口

Appendix 5 Airport(Airdrome)世界主要航空港(站)(机场)

Appendix 6 Useful Phrases and Expressions

参考文献