外贸英语函电

外贸英语函电
作 者: 易露露 王娜娜 陈原
出版社: 清华大学出版社
丛编项: 21世纪国际经济与贸易学专业新编教程
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 经贸英语
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《外贸英语函电》作者简介

内容简介

《外贸英语函电》系统地介绍了外贸业务英语中常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。《外贸英语函电》还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。《外贸英语函电》共分18个单元,包括外贸英语书信的格式及写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传与传真、英文合同、贸易形式、商务社交信函等。《外贸英语函电》适用于国际贸易、市场营销、电子商务、经贸英语、企业管理和人力资源管理等经济管理类专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。

图书目录

Contents

Chapter One Basic Knowledge of Business Letter Writing 1

Section One Introduction of Business Letter Writing 1

Section Two Layout of a Business Letter 2

Section Three Structure of Business Letter 7

Section Four Addressing Envelopes 14

Section Five Good Writing Principles 16

Section Six Some Rules of Good Writing 18

Section Seven Notes 20

Section Eight Useful Sentences 21

Section Nine Exercises 23

Chapter Two Establishing Business Relations 27

Section One Introduction 27

Section Two Specimen Letters 28

Section Three Useful Words & Expressions 38

Section Four Useful Sentences 39

Section Five Exercises 43

Chapter Three Enquiries 45

Section One Introduction 45

Section Two Specimen Letters 46

Section Three Useful Words & Expressions 51

Section Four Useful Sentences 54

Section Five Exercises 57

Chapter Four Offers and Quotations 60

Section One Introduction 60

Section Two Specimen Letters 61

Section Three Useful Words & Expressions 67

Section Four Useful Sentences 68

Section Five Exercises 72

Chapter Five Counter-offers 74

Section One Introduction 74

Section Two Specimen Letters 74

Section Three Useful Words & Expressions 79

Section Four Useful Sentences 81

Section Five Exercises 84

Chapter Six Conclusion of Business 90

Section One Introduction 90

Section Two Specimen Letters 91

Section Three Useful Words & Expressions 96

Section Four Useful Sentences 98

Section Five Exercises 102

Chapter Seven Terms of Payment 105

Section One Introduction 105

Section Two Specimen Letters 105

Section Three Useful Words & Expressions 110

Section Four Useful Sentences 114

Section Five Exercises 118

Chapter Eight Establishment of L/C and Amendment 123

Section One Introduction 123

Section Two Specimen Letters 124

Section Three Useful Words & Expressions 129

Section Four Useful Sentences 144

Section Five Exercises 149

Chapter Nine Packing 159

Section One Introduction 159

Section Two Specimen Letters 160

Section Three Useful Words & Expressions 166

Section Four Useful Sentences 169

Section Five Exercises 173

Chapter Ten Shipping Marks and Shipment 177

Section One Introduction 177

Section Two Specimen Letters 178

Section Three Useful Words & Expressions 184

Section Four Useful Sentences 187

Section Five Exercises 190

Chapter Eleven Insurance 194

Section One Introduction 194

Section Two Specimen Letters 194

Section Three Useful Words & Expressions 199

Section Four Useful Sentences 201

Section Five Exercises 204

Chapter Twelve Complaints and Claims 209

Section One Introduction 209

Section Two Specimen Letters 210

Section Three Useful Words & Expressions 215

Section Four Useful Sentences 217

Section Five Exercises 220

Chapter Thirteen Agency 223

Section One Introduction 223

Section Two Specimen Letters 223

Section Three Useful Words & Expressions 229

Section Four Useful Sentences 231

Section Five Exercises 235

Chapter Fourteen Trade Forms 239

Section One Introduction 239

Section Two Specimen Letters 239

Section Three Useful Words & Expressions 247

Section Four Useful Sentences 250

Section Five Exercises 253

Chapter Fifteen Job-Application Writing in English 158

Section one Introduction 158

Section Two Cover Letter 265

Section Three Specimen Letters of Application Letter 267

Section Four Useful Words & Expressions 269

Section Five Useful Sentences 271

Section Six Exercise 275

Chapter Sixteen International Business Contracts 278

Section One Basic Concept of Contract 278

Section Two Main Features of International Business Contract 279

Section Three Categories of International Business Contract 280

Section Four Language Features in the Contracts 281

Section Five Sample Contracts 283

Section Six Useful Words & Expressions 285

Section Seven Useful Sentences 288

Section Eight Exercises 292

Chapter Seventeen Telex, Fax and E-mail 298

Section One Telex 298

Section Two Business Fax 300

Section Three E-mail 303

Section four Useful Words & Expressions 304

Section Five Useful Sentences 306

Section Six Exercise 309

Chapter Eighteen Other Letter Writing 312

Section One Invitation 312

Section Two Introduction 315

Section Three Letters of Appointment 317

Section Four Letters of Thanks 317

Section Five Letters of Congratulations 318

Section Six Letters of Reservation 319

Section Seven Notice and Announcement 320

Section Eight Ineroffice Menos 320

Section Nine Business Reports 321

Section Ten Agenda and Resolutions 323

Seciton Eleven Letter of Notes 324

Seciton twelve Exercises 324

Appendix 1 国家和地区分类术语 326

Appendix 2 重要传统节庆 329

参考文献 331