电子商务专业英语

电子商务专业英语
作 者: 宋德富
出版社: 高等教育出版社
丛编项: 高等学校电子商务系列教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 工商管理
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《电子商务专业英语》作者简介

内容简介

《电子商务专业英语(第2版)》可作为高等学校电子商务、计算机及信息管理等专业的专业英语教材,也可供各种培训班及具备一定英语基础的人员自学使用。为了紧跟电子商务专业的迅速发展,《电子商务专业英语》(第二版)在内容上做了全面的调整、更新与补充。全书第一部分集中介绍电子商务基础,以Unit1的新选课文Electronic Business作为统领,后续课文包括B2B、B2C、电子商务基础构架、客户关系管理、物流与供应链管理、数据加密标准等;第二部分围绕网上交易、安全技术选取材料,内容包括在线支付、安全电子交易、电子货币、网上银行等。课文的选材注重时效性、实用性、前瞻性和专业深度的合理性。为了便于教师教学与学生自学,每篇课文的新单词都注有国际音标;课文理解题目的设计方式更加方便读者对照课文的相关部分学习;围绕专业词汇的多种练习方式帮助练习者记忆并学会使用它们;英译汉翻译习题、复习课的阅读理解题综合地提供了重要的电子商务概念的释义和著名的电子商务公司及电子商务软件的介绍。全书最后给出的词汇总表和主课文的参考译文便于读者随时查阅。

图书目录

Unit 1

Passage: Electronic Business

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: E-commerce

Exercises to the Passage for Reading

Unit 2

Passage: The ABCs of B2B

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: The E-marketplace Builder

Exercises to the Passage for Reading

Unit 3

Passage: The ABCs of B2C

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: The ABCs of ERP

Exercises to the Passage for Reading

Unit 4

Passage: E-business Infrastructure

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: On-line Shopping

Exercises to the Passage for Reading

Unit 5

Passage: Customer Relationship Management

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: Business Models on the Web

Exercises to the Passage for Reading

Unit 6

Passage: Supply Chain Management

New Words

Phrases

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: Supply-chain Council

Exercises to the Passage for Reading

Unit 7

Passage: The DES

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: eBay

Exercises to the Passage for Reading

Unit 8

Revision Ⅰ

Unit 9

Passage: On-line Payment: the Search for a Complete Solution Continues

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: Challenge

Exercises to the Passage for Reading

Unit 10

Passage; Secure Electronic Transactions

New Words

Phrases:

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: A Smart Card for Everyone?

Exercises to the Passage for Reading

Unit 11

Passage: Introduction to E-money

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: Electronic Money Mini-FAQ

Exercises to the Passage for Reading

Unit 12

Passage: Encryption Tutorial

New Words

Phrases

Abbreviations

Notes to the Passage

Comprehension Exercises to the Passage

Exercises to Terms and Vocabularies

Translation Exercises

Passage for Reading: Getting Started with PGP

Exercises to the Passage for Reading

Unit 13

Unit 14

Unit 15

Unit 16

附录

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