商务交际英语教程

Unit 1 Introduction to Business Activities

Part A General business vocabulary

Part B Reading: What is business

Part C Listening: Turning a hobby into business

Part D Translating

Part E Writing skills: Notice

Part F Further business story: Start your own small business

Unit 2 New Ideas

Part A General business vocabulary

Part B Reading: Why brainstorming is a crucial element in business

Part C Listening: Interview

Part D Translating

Part E Writing skills: Note

Part F Further business story: When dogs spark big ideas

Unit 3 Company

Part A General business vocabulary

Part B Reading: Business organization

Part C Listening: Working in Apple

Part D Translating

Part E Writing skills: E-mail

Part F Further business story: What is organizational culture

Unit 4 Working Patterns

Part A General business vocabulary

Part B Reading: The secrets of great teamwork

Part C Listening: Effective teams

Part D Translating

Part E Writing skills: Letter of complaint

Part F Further business story: Two carcompanies, one challenge

Unit 5 Business Meeting

Part A General business vocabulary

Part B Reading: Types of corperate meetings

Part C Listening: Business metting

Part D Translating

Part E Writing skills: Minutes

Part F Further business story: Business meeting etiquette

Unit 6 Customers

Part A General business vocabulary

Part B Reading: What is a customer?

Part C Listening: How to entertain clients

Part D Translating

Part E Writing skills: Sales letter

Part F Further business story: Keeping your customers loyal

Unit 7 Orders and Payments

Part A General business vocabulary

Part B Reading: Methods of payments in global marketplace

Part C Listening: Urging the buyer to open the L/C

Part D Translating

Part E Writing skills: Persuasive letter

Part F Further business story: How to write sales contracts

Unit 8 Advertising

Part A General business vocabulary

Part B Reading: Types of advertising

Part C Listening: Destin chamber of commerce

Part D Translating

Part E Writing skills: Questionnaire

Part F Further business story: History of Coca-Cola company and its advertising

Unit 9 Business Travel

Part A General business vocabulary

Part B Reading: A glimpse into a business travel

Part C Listening: Booking a flight seat

Part D Translating

Part E Writing skills: Graph description

Part F Further business story: Tips for business trips

Unit 10 Presentino Proaucts

Part A General business vocabulary

Part B Reading: Elements of doing good presentation

Part C Listening: Viscal

Part D Translating

Part E Writing skills: Business report

Part F Further business story: How to plan reports

Unit 11 Logistics

Part A General business vocabulary

Part B Reading: Logistics

Part C Listening: Interview with Evergreen Group

Part D Translating

Part E Writing skills: Proposal

Part F Further business story: DHL: A leader in global logistics

Unit 12 Staff Management

Part A General business vocabulary

Part B Reading: Job analysis

Part C Listening: How to choose a manager

Part D Translating

Part E Writing skills: CV

Part F Further business story: Human resources management

Unit 13 Business Ethics

Part A General business vocabulary

Part B Reading: Business ethnics

Part C Listening: Takata air bag recall

Part D Translating

Part E Writing skills: Application letter

Part F Further business story: The Enron scandal and ethics

Unit 14 Going Global

Part A General business vocabulary

Part B Reading: Multinational corporations

Part C Listening: Entering international market

Part D Translating

Part E Writing skills: Presentation

Part F Further business story: Going global: The importance of cross-cultural communication in business