商务英语综合教程

商务英语综合教程
作 者: 张启途
出版社: 清华大学出版社
丛编项: 21世纪高职高专规划教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
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作者简介

暂缺《商务英语综合教程》作者简介

内容简介

《商务英语综合教程》针对实际贸易工作需要,结合高职高专教学特点和学生的实际情况,采用双语模式,从商务英语口语、商务英语函电、商务谈判技巧、外贸单证、电子商务等多个方面综合讲授贸易过程中最重要的内容。《商务英语综合教程》共6大部分16个单元,分别讲述商务沟通、业务关系的建立、商务谈判、合同的履行、外贸单证及电子商务等方面的相关内容。《商务英语综合教程》语言通俗易懂,内容新颖、实用,可引导学生进入一个直观的仿真的商务环境中学习,从多方面训练学生的贸易实战能力。《商务英语综合教程》主要适用于高职高专院校、本科院校举办的二级职业技术学院、继续教育学院和民办高校使用,主要针对商务英语专业和经贸专业的学生,以及电子商务等其他专业的学生,还可供其他自学者及相关从业人员参考。

图书目录

Part I Business Communications .

 Unit One Business English Writing and Speaking

  Section 1 Business English Writing

  Section 2 Business English Speaking

  Section 3 Negotiation Strategies

  Exercises

 Uint Two Modern Communication Tools

  Section 1 E-mail

  Section 2 TradeManager

  Section 3 Skype

  Section 4 Negotiation Strategies

  Exercises

Part II Establishing Business Relationships

 Unit Three Establishing Business Relationships

  Section 1 Dialogue

  Section 2 Specimen Letters

  Section 3 Negotiation Strategies

 Exer ises

Part III Business Negotiations

 Unit Four Inquiries and Replies

  Section 1 Dialogue

  Section 2 Specimen Letters

  Section 3 Negotiation Strategies

  Exercises

 Unit Five Offers, Counter-offers and Acceptance

  Section 1 Dialogue

  Section 2 Specimen Letters

  Section 3 Negotiation Strategies

  Exercises

Part IV Performance of Contracts

 Unit Six Contracts

  Section 1 Dialogue

  Section 2 Specimen Contract

  Section 3 Specimen Letters

  Section 4 Negotiation Strategies

  Exercises

 Unit Seven Price

  Section 1 Introduction to Price

  Section 2 Dialogue

  Section 3 Specimen Letters

  Section 4 Negotiation Strategies

  Exercises

 Unit Eight Payment

  Section 1 Introduction to Payment

  Section 2 Dialogue

  Section 3 Specimen Letters

  Section 4 Safe Payment Strategies of E-bank

  Exercises

 Unit Nine Shipment

  Section 1 Introduction to Shipment

  Section 2 Dialogue

  Section 3 Specimen Letters

  Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR

  Exercises

 Unit Ten Packing

  Section 1 Introduction to Packing

  Section 2 Dialogue

  Section 3 Specimen Letters

  Section 4 Practical Packing Strategies

  Exercises

Part V Documents

Part VI E-commerce

Appendix A Sketch Map of Foreign Trade Procedure

Referencesc