商业领袖及其成功故事

商业领袖及其成功故事
作 者: 奥尼尔
出版社: 中国广播电视出版社
丛编项:
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 财经人物合集
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《商业领袖及其成功故事》作者简介

内容简介

独家引进,英文原版商务励志经典。55个全球商业领袖的成功之路,通往巅峰的成功秘诀。本书为英文版。透过商界每一次突破性的成功,你会发现每一位成功者的故事中都包含着坚持不懈的努力。本书55个商业领袖的成功故事告诉你在商界取得成功的真正原因,他们中有:★脱口秀女王奥普拉·温芙瑞从不满足现状,成为传媒界精;★Gap公司首席执行官米基·德雷克斯勒无视自恃才高的专家,却采纳12岁孩子的建议,最终建立了每年拥有9亿赢利的零售产业;★沃尔特·迪斯尼抛开金钱,专注于每一件事,开创娱乐事业新天地。当鞋业公司彻底否定了比尔·鲍尔曼那革命性的运动鞋设计,是什么使这位耐克公司的创始人之一坚持不懈,一如既往?eBay公司的创始人彼埃尔·奥米迪亚如何想他人不曾想?本书不仅为你解答了这些问题,还揭示了这55位革新者如何在竞争激烈的商海中乘风破浪,达到成功的顶峰。

图书目录

Introduction by William J. O'Neil

PART 1 Striving To Be The Best

1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire

2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic

3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top

4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age

5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity

6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing

7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines

8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller

9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People

10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse

PART 2 Growing From The Ground Up

11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way

12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How

13 McDonald's Ray Kroc: He Cooked Up A Winner

14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting

15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant

16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain

17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire

18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath

19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision

PART 3 Persevering Through Difficult Times

20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word

21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority

22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan

23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top

24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had

25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big

……

PART 4 Taking Risks With Management Styles

PART 5 Keeping The Customer In Mind

PART 6 Succeeding Through Innovation

Index