| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
UNIT 1 Brief Introduction to E-commerce
Text
The Emergence of E-commerce
Supplementary Reading 1
E-commerce in China
Supplementary Reading 2
Amazon--Before and After
Supplementary Reading 3
Should E-commerce Be Taxed Like Any Other Commerce
参考译文
UNIT 2 E-commerce Market Mechanism
Text
Electronic Marketplaces
Supplementary Reading 1 eBay--The Juggernaut of E-marketplaces
Supplementary Reading 2
Collaborative Commerce--The Next Big Trend in Partnering
Supplementary Reading 3
Making the Web Just another Venue for Trade-Shows
参考译文
UNIT 3 Business-to-Customer E-commerce
Text
Yesterday, Today and Tomorrow of B2C E-commerce
Supplementary Reading 1
B2B vs B2C--More Than Just a Letter
Supplementary Reading 2
FAQ for B2C
Supplementary Reading 3
What is the Difference between B2C and B2B
参考译文
UNIT 4 Business-to-Business E-commerce
Text
Business-to-Business E-commerce
Supplementary Reading 1 B2B Marketing Strategies
Supplementary Reading 2 E-Commerce Procurement Management
Supplementary Reading 3
Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises
参考译文
UNIT 5 Consumer Behavior and Customer Services in E-commerce
Text
Customer Behavior Affects E-commerce Competitiveness
Supplementary Reading 1
E-commerce Report: Technology that promises to analyze sales data more simply and quickly could alter customer interactions
Supplementary Reading 2
Improving Customer Experience:Usability Testing Is Not Enough
Supplementary Reading 3
Five Myths in E-Commerce about Personalization
参考译文
UNIT 6 Technical Infrastructure of E-commerce
Text
Database
Supplementary Reading 1
Two Technical Infrastructures of E-commerce--Data Management and Computer Network
Supplementary Reading 2
Intemet
Supplementary Reading 3
Communities in Cyberspace
参考译文
UNIT 7 Mobile Commerce
Text
Mobile Commerce
Supplementary Reading 1
M-commerce Security Challenges and Solution
Supplementary Reading 2
M-commerce at Helsana Health Insurance
Supplementary Reading 3
M-commerce in China
参考译文
UNIT 8 Online Marketing
Text
E-marketing
Supplementary Reading 1
E-marketing Strategy and Tesco's E-marketing Campaign
Supplementary Reading 2
Google and Financial Crisis
Supplementary Reading 3
Search Engine Optimization
UNIT 9 Payment System in E-commerce
Text
Electronic Payment
Supplementary Reading 1
Electronic Funds Transfer
Supplementary Reading 2
Untraceable Digital Cash, Information Markets, and BlackNet(1)
Supplementary Reading 3
Untraceable Digital Cash, Information Markets, and BlackNet(2)
参考译文
UNIT 10 Law, Ethics in E-commerce
Text
Computer Security
Supplementary Reading 1 Computer Virus
Supplementary Reading 2 The Law of the Web for Businesses
Supplementary Reading 3 Privacy and Confidentiality in an E-commerce World
参考译文
Key to Exercises
References
