商务英语函电

商务英语函电
作 者: 周峰 魏莉霞
出版社: 北京大学出版社
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版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专教材 教材 经济管理
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作者简介

暂缺《商务英语函电》作者简介

内容简介

《全国高职高专规划教材·国际贸易系列:商务英语函电》从高职高专院校“商务英语函电”课程的教学实际出发,遵循“实用、够用、能用”的原则,注重学习者实践操作技能的培养。全书共分12章,主要内容涵盖了国际商务活动中建立业务关系、询价及回复、报盘与还盘、促销、订货下单、付款、包装、保险、装运、投诉理赔、代理等业务环节,并以外贸业务员岗位典型工作任务为导向,通过业务背景知识介绍、核心句型学习、实例分析、模拟套写、考证实战、课后拓展等多种形式,使学习者科学有效地掌握处理各种外贸业务函电的技巧和方法。《全国高职高专规划教材·国际贸易系列:商务英语函电》不仅可作为高职高专院校国际贸易、商务英语等涉外类专业学生课程教学使用,也可供准备参加全国外销员职业资格、全国商务英语翻译职业资格、剑桥国际商务英语等各类商务英语考试的考生复习备考以及外经贸从业人员阅读。

图书目录

Unit 1 Introduction of Business Letters

Learning Aims

Background Knowledge

Writing Tips

Exercises

Supplementary Reading

Unit 2 Establishment of Business Relations

Leaming Aims

Background Knowledge

Writing Tips

Sentence Patterns & Examples

Specimen Letters

Notes

Exercises

Supplementary Reading

After-Class Study

Chinese Version of Specimen Letters

Unit 3 Enquiries and Replies

Learning Aims

Background Knowledge

Writing Tips

Sentence Patterns & Examples

Specimen Letters

Notes

Exercises

Supplementary Reading

After-Class Study

Chinese Version of Specimen Letters

Unit 4 Offers, Counter-offers and Acceptance

Learning Aims

Background Knowledge

Writing Tips

Sentence Patterns & Examples

Specimen Letters

Notes

Exercises

Supplementary Reading

After-Class Study

Chinese Version of Specimen Letters

Unit 5 Sales Promotion

Learning Aims

Background Knowledge

Writing Tips

Sentence Patterns & Examples

Specimen Letters

Notes

Exercises

Supplementary Reading

After-Class Study

Chinese Version of Specimen Letters

Unit 6 Orders and Acknowledgements

Learning Aims

Background Knowledge

Writing Tips

Sentence Patterns & Examples

Specimen Letters

Notes

Exercises

Supplementary Reading

After-Class Study

Chinese Version of Specimen Letters

Unit 7 Terms of Payment

Learning Aims

Background Knowledge

Writing Tips

Sentence Patterns & Examples

Specimen Letters

Notes

Exercises

Supplementary Reading

After-Class Study

Chinese Version of Specimen Letters

Unit 8 Packing

Unit 9 Insurance

Unit 10 Shipment

Unit 11 Complaints and Claims

Unit 12 Agency

Key to Exercises

Bibliography(参考文献)