| 作 者： | 施奈德 |
| 出版社： | 机械工业出版社 |
| 丛编项： | 经典原版书库 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 文化教育 英文版 英语读物 英语与其他外语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Preface
Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce
Electronic Commerce: The Second Wave
Business Models, Revenue Models,and Business Processes
Economic Fores and Electronic Commerce
Identifying Electronic Commerce Opportunities
International nature of Electronic Commerce
Summary
Key terms
Review Questions
Exercises
Cases
For Further Study and Research
Chapter 2 Technology Infrastructure: The Internet and the World Wide web
……
Part 2: Business Strategies for Electonic Commerce
Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence
Chapter 4 Marketing on the Web
Chapter 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
Chapter 6 Online Auctions, Virtual Communities, and Web Portals
Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Part 3: Technologies fr Electronic Commerce
Chapter 8 Web Server Hardware and Software
Chapter 9 Electronic Commerce Software
Chapter 10 Electronic Commerce Security
Chapter 11 Payment Systems For Electromic Commerce
Part 4: integration
Chapter 12 Planning for Electronic Commerce
Glossary
Index
