商务英语案例阅读教程(商务英语系列课程教材)

商务英语案例阅读教程(商务英语系列课程教材)
作 者: 肖云南
出版社: 清华大学出版社
丛编项:
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语案例阅读教程(商务英语系列课程教材)》作者简介

内容简介

《商务英语系列课程教材:商务英语案例阅读教程》共40篇文章,所选文章短小精悍,语言通俗规范,内容包括国际商务领域一些经典的案例。每篇文章后加有注释,对文章来源及出现的生词和难句或长句进行注释或翻译。课后练习设计分为两大项:1.阅读理解练习;2.词汇与术语练习。每项练习都有练习指导,其练习形式多样化,读者可根据要求进行训练。各个单元不分先后,可根据兴趣和需要灵活选用。书中可帮助商务英语学习者提高阅读欣赏水平和理解能力,扩大商务知识面和词汇量。《商务英语系列课程教材:商务英语案例阅读教程》可供商务英语、国际贸易、经济管理、金融、法律、财税等专业的学生作为复合型专业英语阅读教材使用,亦可供具有一定英语基础的商务工作者学习使用。

图书目录

unit 1 wal-mart rules

unit 2 haler--china's manufacturing beachhead

unit 3 what should captain collins do?

unit 4 a harsh lesson

unit 5 auto industry facing challenges

unit 6 rising to the top

unit 7 machine tool imports to reach record

unit 8 nokia's battle to stay world's number one

unit 9 founder refuting overseas acquisition rumors

unit 10 cathay strengthens biz presence in mainland

unit 11 china's it outsourcing sector rolling along

unit 12 were barbie'e holiday dreams dashed?

unit 13 phoenix made \china most valuable brands 2004\

unit 14 gome advantage

unit 15 energized outcome

unit 16 shangri-la finds its way

unit 17 hunan tv brings television shopping crazy

unit 18 it's a knockout

unit 19 hyundai upbeat

unit 20 shanda--meet the next disney

unit 21 zippo lights the way for selling us-made products in china

unit 22 best worlds of both

unit 23 making it in china--court powerful partners

unit 24 try to get rich quick; but prepare to put in the time

unit 25 utstarcom made a fortune in china

unit 26 battle for the face of china (i)

unit 27 battle for the face of china (ii)

unit 28 what google should do with its $10 billion war chest

unit 29 taking charge

unit 30 fit for a queen

unit 31 intel's new plan--inside everything

unit 32 gm shares tumble

unit 33 our philosophy (i)

unit 34 our philosophy (ii)

unit 35 saving face

unit 36 warmer welcomes, fatter profits

unit 37 how i work

unit 38 big news at dow jones

unit 39 lenovo--a worldwide leader in technology

unit 40 mcgraw takes the pioneer spirit online