| 作 者： | 廖丽洁 |
| 出版社： | 高等教育出版社 |
| 丛编项： | 国际商务系列教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 电子商务 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Part I For Students
Unit 1 Overview of E-Commerce
Information Box
1.1 Introductory Case
1.2 Understanding E-Commerce
1.3 Evolution of E-Commerce
1.4 Business Models of E-Commerce
1.5 Business Process of E-Commerce
1.6 Real World Case
Online Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 2 Foundations of E-Commerce
Information Box
2.1 Introductory Case
2.2 E-Commerce vs. Traditional Commerce
2.3 Major Categories of E-Commerce
2.4 Benefits and Limitations of E-Commerce
2.5 Real World Case
Online Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 3 Infrastructure for E-Commerce
Information Box
3.1 Introductory Case
3.2 Internet Notions
3.3 Web Hosting and Website
3.4 Internet Security
3.5 Real World CaseOnline Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 4 Electronic Payment Systems Information Box
4.1 Introductory Case
4.2 Electronic Payment Systems (EPS) vs. Traditional Payment Systems
4.3 Electronic Payment Categories
4.4 Secure Requirements of E-Payment Systems
4.5 Real World Case Online Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 5 Business Strategy of E-Commerce
Information Box
5.1 Introductory Case
5.2 Strategic Planning Process
5.3 SWOT Analysis
5.4 E-Commerce Strategy Implementation
5.5 Real World CaseOnline Activities
Ⅰ.In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 6 B2B, B2C & C2C E-Commerce Information Box
6.1 Introductory Case
6.2 Business-to-Business E-Commerce
6.3 Business-to-Consumer E-Commerce
6.4 Comparison of B2B and B2C
6.5 Consumer-to-Consumer E-Commerce
6.6 Real World CaseOnline Activities
Ⅰ In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 7 Online Marketing and Advertising Information Box
7.1 Introductory Case
7.2 An Introduction to Online Advertising
7.3 Key Terminologies, in Web Measurement
7.4 Online Advertising vs. Tradiiional Advertising
7.5 Online Advertising Models
7.6 Measurement of Online Advertising
7.7 Real World CaseOnline Activities
Ⅰ.In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 8 E-Commerce Global Issues and Development in China Information Box
8.1 Introductory Case
8.2 Global E-Commerce Framework
8.3 Barriers to E-Commerce Development
8.4 E-Commerce Development in China
8.5 Barriers to E-Commerce Development in China
8.6 Real World CaseOnline Activities
Ⅰ.In-Class Activities
Ⅱ.After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts Projects for Assignment
Assessment Evidence
Part II For Teachers
Assessment Guidance
Aims
Overall Structure for Elements
Assessment Procedures and Methods
Portfolio
Demonstrating Knowledge and Understanding
Roles of Candidate/Assessor/Internal Verifier
Grading System
Assessment Records for Unit 1
Assessment Records for Unit 2
Assessment Records for Unit 3
Assessment Records for Unit 4
Assessment Records for Unit 5
Assessment Records for Unit 6
Assessment Records for Unit 7
Assessment Records for Unit 8
References
