国际商务谈判\黄伟(英文版 高等)

国际商务谈判\黄伟(英文版 高等)
作 者: 黄伟 钱莉
出版社: 冶金工业出版社
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标 签: 商业英语
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作者简介

暂缺《国际商务谈判\黄伟(英文版 高等)》作者简介

内容简介

《国际商务谈判》旨在传授国际商务谈判的基础知识,介绍谈判人员在谈判中制胜的策略和技巧,强调案例分析,实用性强。书中不仅阐述了在国际商务实践中如何通过商务谈判的实践掌握技能,还非常注重启发及强化跨文化商务交际的意识和知识。本书内容简明、系统,具有较高的可读性和启发性。《国际商务谈判》为高等院校经管类、商务英语专业和英语专业商务方向的教材,也可供相关专业从业人员参考。本书由黄伟、钱莉主编。

图书目录

Chapter Ⅰ An Overview of International BusinessNegotiations

Section Ⅰ Concept and Characteristics of International BusinessNegotiations

Section Ⅱ Principles of Business Negotiations

Section Ⅲ The Types of International Business Negotiations

Section Ⅳ Forms & Approaches of Business Communication

Chapter Ⅱ The Theories of International Business Negotiations

Section I The Economic Theory

Section II The Basic Psychological Theories of BusinessNegotiations

Section Ⅲ Integrative Approach and Win-win Principle

Section Ⅳ Game Theory and the Principle of Good Faith

Section Ⅴ Other Theories

Chapter Ⅲ Personnel Quality, Psychology and the

Negotiation Team Composition

Section Ⅰ Psychology in International Business Negotiations

Section Ⅱ Individual's Psychological Activities During theInternational Business Negotiations

Section Ⅲ The Negotiators' Qualities

Section Ⅳ The Negotiation Team Composition

Chapter Ⅳ Culture Differences in International

Business Negotiations

Section Ⅰ Cultural Factors Influencing on Negotiation Styles

Section Ⅱ Cultural Differences in International BusinessNegotiations

Section Ⅲ The Business Negotiation Customs and Styles in the PrimeRegions

Chapter Ⅴ Preparations for Business Negotiations

Section Ⅰ The Preparations of Business Negotiations

Section Ⅱ The Information Preparation for BusinessNegotiations

Section Ⅲ Business Negotiation Plans

Section Ⅳ Simulated Negotiations

Chapter Ⅵ Business Negotiation Strategies

Section Ⅰ Strategies of Starting Stage

Section Ⅱ Strategies of Offer

Section Ⅲ Strategy of Consultation Stage

Section Ⅳ Strategies on the Stage of Striking a Bargaining

Chapter Ⅶ Communication Skills in Business Negotiations

Section Ⅰ Verbal Language in Business Negotiations

Section Ⅱ The Non-verbal Language in Business Negotiations

Section Ⅲ Words Expressions in Business Negotiations

Chapter Ⅷ Different Forms of Tactics in International

Business Negotiations

Section Ⅰ Negotiation Skills for the Superior

Section Ⅱ Negotiation Skills for the Inferior

Section Ⅲ Negotiation Skills for the Balance

Chapter Ⅸ Risk Prevention in International BusinessNegotiations

Section Ⅰ Analysis for the Risks in International BusinessNegotiations

Section Ⅱ How to Forecast & Control Risks in InternationalBusiness Negotiations

Section Ⅲ Methods to Avert Risks

Chapter Ⅹ Etiquette for International Business Negotiations

Section Ⅰ Summary for Etiquette in International BusinessNegotiations

Section Ⅱ Basic Business Etiquette

Section Ⅲ Etiquette for International Business Negotiations

Bibliography