酒店英语

作　者：	王琳
出版社：	南开大学出版社
丛编项：
版权说明：	本书为出版图书，暂不支持在线阅读，请支持正版图书
标　签：	餐饮旅游业英语

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作者简介

暂缺《酒店英语》作者简介

内容简介

王琳等编著的《酒店英语》根据目前大学生的实际英语水平和专业需要，从饭店业管理涉及的各个方面出发，以饭店组织管理、餐饮业、住宿业、市场营销管理、财务信息管理、人力资源开发策略、饭店危机管理和饭店发展前景八大模块为主题，共计十六个单元。每个单元包括“阅读”、“模拟写作”和“幽默小故事”三部分。第一部分为“阅读”，包括两篇文章，内容编排结合理论与实际案例。第一篇文章侧重饭店管理知识和前沿管理理论的介绍，适于深度阅读；第二篇文章为相同主题的扩充，适于快速阅读或补充阅读。每篇文章前面安排有热身练习，以激发学生的阅读兴趣和相关知识；后面安排阅读理解练习，以综合巩固学生的饭店管理知识，旨在从理论和实践两方面提供饭店管理专业知识的同时，提高学生的英语阅读和翻译能力。第二部分为“模拟写作”，旨在培养学生参照范例拟写和翻译与饭店业相关的英语应用文的能力；第三部分为“幽默小故事”，旨在营造轻松的学习氛围，培养学生的幽默感。

图书目录

Module 1 Hotel Management

Unit 1

Part Ⅰ Reading

Text A What is Leadehip?

Text B A Literature Review of Job Competency Modeling

in the Hospitality Industry

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 2

Part Ⅰ Reading

Text A Ethics of the Leadehip

Text B Lodging Industry Growth and its Impact on HospitalityEducation in the U.S.A.

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 2 Room Operatio

Unit 3

Part Ⅰ Reading

Text A The Electrifying Job of the Front OfficeManager

Text B Registration

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 4

Part Ⅰ Reading

Text A Main Hotel Reservation Methods

Text B Case Study: the Power of Information

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 3 Housekeeping, Engineering and Security

Unit 5

Part Ⅰ Reading

Text A Housekeeping, Engineering and SecurityOperatio:

An Introduction (I)

Text B Howard Johon

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 6

Part Ⅰ Reading

Text A Housekeeping, Engineering and SecurityOperatio:

An Introduction (II)

Text B Hotels as Terrorist Targets

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 4 Food and Beverage Division

Unit 7

Part Ⅰ Reading

Text A Mission and Goals in Food and

Beverage Operation Management

Text B As I See It: Hotel Director of Food andBeverage

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 8

Part Ⅰ Reading

Text A Strategic Alliances between Hotels andRestaurants

Text B Bristol and Good Eats Grill

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 5 Marketing Management

Unit 9

Part Ⅰ Reading

Text A Building Market Leadehip: Marketing as Process

Text B Hotel Sales Organization and Operatio

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 10

Part Ⅰ Reading

Text A The Value Concept and Relatiohip Marketing

Text B Alternatives for Creating Value

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 6 Human Resource Management

Unit 11

Part Ⅰ Reading

Text A What is Turnover, and why should we beconcerned?

Text B Building a Family Legacy: The Marriott Story

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 12

Part Ⅰ Reading

Text A Human Capital Intangibles

Text B Hilton Hotels Corporate Profile

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 7 Financial Control and Management

Unit 13

Part Ⅰ Reading

Text A Budgeting and Forecasting:

Current Practice in the Lodging Industry

Text B As I See it: the Hotel Controller

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 14

Part Ⅰ Reading

Text A Control of Cash and Credit

Text B Ethics in Financial Management

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 8 Future of the Hotel Industry

Unit 15

Part Ⅰ Reading

Text A The Emergence of Peonalized Service Spectrums

Text B The Strategic Role of Human ResourceDevelopment

in Organizational Crisis Management

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 16

Part Ⅰ Reading

Text A Analyzing Service Quality in the HospitalityIndustry

Text B Mapping a Path to 2020

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Key to Exercises

Reference