| 作 者： | 张启途 |
| 出版社： | 国防工业出版社 |
| 丛编项： | 高等职业教育“十一五”规划教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Business English Communication
Section 1 Business English Speaking
1.Brief Introduction to Business English Speaking
2.How to Practice Spoken English?
Section 2 Business English Letter Writing
1.The Structure and Layout of Business English Letters
2.The Principles of Business English Letter Writing
Section 3 Modem Communication Tools
1.E-mail
2.Online Chatting Tool: TradeManager
Translation of Sections
Real Practice
Exercises
Unit 2 Establishing Business Relationships
Background
Section I Speaking: Invitation to Canton Fair
Section 2 Writing
1.Establishing Business Relationships
2.Sales Promotion
Translation of Sections
Reading: Establish Relations through Alibaba.corn
Real Practice
Exercises
Unit 3 Inquiries and Replies
Background
Section 1 Speaking: Inquiry for QQ Kite
Section 2 Writing
1.General Inquiry
2.Specific Inquiry
Translation of Sections
Reading: Inquiry and Response Letters of Garlic
Real Practice
Exercises
Unit 4 Offers, Counter-offers and Acceptance
Background
Section 1 Speaking: Bargaining
Section 2 Writing
1.Offer
2.Counter Offer
3.Counter-counter Offer
4.Acceptance and Order
Translation of Sections
Reading: Firm Offer and Counter Offer for Ladies' Pajamas
Real Practice
Exercises
Unit 5 Contracts
Background
Section 1 Speaking: Signing the Contract
Section 2 Writing
1.Drafting the Contract
2.Response to Drafting the Contract
Section 3 Specimen Contract
Translation of Sections
Reading: Performance of Contract--Shipment
Real Practice
Exercises
Unit 6 Price and Commission
Background
Section 1 Speaking: Price Negotiation
Section 2 Writing
1.Price Inquiry
2.Asking for Commission
Translation of Sections
Reading: Asking for a Discount
Real Practice
Exercises
Unit 7 Payment
Background
Section 1 Speaking: Payment Negotiation
Section 2 Writing
1.Urging Establishment of L/C
2.Amendments of L/C
Translation of Sections
Reading: Asking for Extension of L/C
Real Practice
Exercises
Unit 8 Shipment
Background
Section 1 Speaking: Talking about Shipment
Section 2 Writing
1.Mode of Transportation
2.Date of Delivery
Translation of Sections
Reading: Asking to Allow Partial Shipment
Real Practice
Exercises
Unit 9 Packing
Background
Section 1 Speaking: Packing of Silk Garment
Section 2 Writing
1.Ways of Packing
2.Packing of Garlic Powder
Translation of Sections
Reading: Packing Fragile Goods
Real Practice
Exercises
Unit 10 Insurance
Background
Section 1 Speaking: Talking about Insurance
Section 2 Writing
1.Asking to Cover FPA
2.Cover All Risks and War Risks
Translation of Sections
Reading: Amendment of Insurance Term in the L/C
Real Practice
Exercises
Unit 11 Complaints and Claims
Background
Section 1 Speaking: Claim for Short Weight
Section 2 Writing
1.Claims for Inferior Quality
2.Claims for Short Delivery
Translation of Sections
Reading: Claims for Improper Packing
Real Practice
Exercises
Appendixes
Appendix Ⅰ Key to Exercises
Appendix Ⅱ Classified Expressions of Business English
References
