外贸业务函电

外贸业务函电
作 者: 李金林 赵哲 王琳
出版社: 清华大学出版社
丛编项: 高职高专经管类专业精品教材系列
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专教材 教材 经济管理
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作者简介

暂缺《外贸业务函电》作者简介

内容简介

本教材采用情景模拟的编写方式,以一个大学毕业生在外贸公司学徒的过程为主线,以外贸业务员岗位技能为导向,以外贸业务处理为任务驱动方式,以师徒对话、沟通函电撰写为表现形式,设计外贸业务操作与英语函电内容。共包括外贸业务员岗位认知、国际贸易准备、寻找交易伙伴、探询建立贸易关系、交易磋商、签订合同、履行合同、解决贸易纠纷、跨境电子商务、互联网营销十个模块的内容,以满足国际贸易手段网络化和跨境电子商务发展对快速阅读大量互联网信息、在线营销和利用跨境电子商务平台进行国际贸易的能力要求。本教材既可作为外贸函电、跨境电子商务、互联网营销等专业课程的教材,也可作为相关从业人员自学的参考书。

图书目录

Training Module 1 Getting to Know the Job

Task 1—1 Going into Training

Task 1—2 Having a View of Foreign Trade Business

Task 1—3 Duties of a Foreign Trade Business Clerk

Task 14 Requirements for the Foreign Trade Business Clerk

Task 1—5 Setting up Training Courses for the Apprentice

Task 1—6 Help Yourself

Task 1—7 Testing Your Improvement

Training Module 2 Preparing for Foreign Trade

Task 2—1 Going into Training

Task 2—2 Collecting Information on Merchandise

Task 2—3 Designing Catalogue

Task 2—4 Calculating Price and Making Price List

Task 2—5 Help Yourself

Task 2—6 Testing Your Improvement

Training Module 3 Seeking Potential Business Partners

Task 3—1 Going into Training

Task 3—2 The Ways to Seek Potential Business Partners

Task 33 How to Choose & Performin the Exhibition

Task 3—4 Being in the Canton Fair

Task 3—5 Help Yourself

Task 3—6 Testing Your Improvement

Training Module 4 Establishing Business Relations

Task 4—1 Going into Training

Task 4—2 Getting to know the Structure of Business Letters & Addressing Envelopes

Task 4—3 Making Foreign Trade Correspondence Effective

Task 4—4 Writing Circular Letters to Establish Business Relations

Task 4—5 Help Yourself

Task 4—6 Testing Your Improvement

Training Module 5 Entering into Sales Contracts

Task 5—1 Going into Training

Task 5—2 Inquiring and Replying

Task 5—3 Making Offers

Task 5—4 Replying to Offers

Task 5—5 Help Yourself

Task 5—6 Testing Your Improvement

Training Module 6 Signing a Sales Contract

Task 6—1 Going into Training

Task 6—2 Filling out the Contract

Task 6—3 Signing the Contract

Task 6—4 Help Yourself

Task 6—5 Testing Your Improvement

Training Module 7 Fulfilling a Contract

Task 7—1 Going into Training

Task 7—2 Starting to Fulfill Contracts

Task 7—3 Dealing with L/C Business

Task 7—4 Communicating for Shipping Requirements

Task 7—5 Arranging Shipment

Task 7—6 Communicating after Shipment

Task 7—7 Help Yourself

Task 7—8 Testing Your Improvement

Training Module 8 Resolving Disputes Arising from Foreign Trade

Task 8—1 Going into Training

Task 8—2 Resolving Disputes from Contractual Negotiations

Task 8—3 Resolving Disputes from Contractual Executions

Task 8—4 Resolving Disputes Arising from Documentary Discrepancies

Task 8—5 Help Yourself

Task 8—6 Testing Your Improvement

Training Module 9 Cross Border E—commerce

Task 9—1 Going into Training

Task 9—2 Getting to Know CBEC

Task 9—3 Escrow Service

Task 9—4 Payment Methods of CBEC

Task 9—5 Choosing a Platform for CBEC

Task 9—6 Designing a Scheme for CBEC

Task 9—7 Starting CBEC

Task 9—8 Help Yourself

Task 9—9 Testing Your Improvement

Training Module 10 Internet Marketing

Task 10—1 Going into Training

Task 10—2 Internet Marketing Overview

Task 10—3 Search Engine Marketing

Task 10—4 SNS Marketing

Task 10—5 Data—driven Marketing

Task 10—6 Help Yourself

Task 10—7 Testing Your Improvement

Postscript The Fare well

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