| 作 者： | 高晓宇 |
| 出版社： | 水利水电出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Preface
Chapter 1 Executive and Company Summary
1.1 Executive Summary
1.2 Objectives
1.3 Mission&Vision Statement
1.4 Company Ownership
1.5 Start-up Summary
Chapter 2 Analysis Summary
2.1 SWOT Analysis
2.2 Market Analysis
2.2.1 Market Analysis Summary：Market Needs
2.2.2 Market Analysis Summary：Market Trends
2.2.3 Market Analysis Summary：Competitive Analysis
Chapter 3 Marketing Plan
3.1 Target Marketing
3.2 Positioning Statement
3.3 Strategy Pyramids
3.4 Marketing Mix
Chapter 4 Operational Plan
4.1 Basic Operational Information
4.2 Operational Personnel
4.3 Operational Workflow
Chapter 5 Financial Plan
5.1 Financial Plan Basic
5.2 Income Statement
5.3 Cash Flow Projection
5.4 Balance Sheet
5.5 Refining Plan for Bankers and Investors
Appendix
