商务英语口语

商务英语口语
作 者: 方红
出版社: 高等教育出版社
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版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
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作者简介

暂缺《商务英语口语》作者简介

内容简介

《商务英语口语》的教学内容共十二个单元,每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单元的核心,它在内容上前后承接,主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开,内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分,一方面巩固课文中学习的内容、词汇、句式与表达法,另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念,课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版,动画生动、形象地表现了对话内容;文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

图书目录

Unit 1 Reception

Model Dialogues

1 At the Airport

2 At the Restaurant

3 Introducing Companies

Student Dialogues

1 Asking for Mr. Lius Room Number

2 Asking for Flight Information

3 Asking for the Train Schedule

Basics: Numbers

Passage: Ted Turner

Video Clip: BMW

Recording Exercises: Advertising

Unit 2 Telephone Communication

Model Dialogues

1 Asking About New Products on the Phone

2 Making Invitations on the Phone

3 Asking for the Room Number on the Phone

Student Dialogues

1 Leaving a Message on the Answering Machine

2 Calling Back Mr. Liu

3 Dialing a Wrong Number

Basics: Telephone Numbers

Passage: CNN and "The King of Media"

Video Clip: Lavinias Fashion Empire

Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit

Unit 3 Booking

Model Dialogues

1 Booking Flight Tickets

2 Booking Hotel Rooms

3 Buying Concert Tickets

Student Dialogues

1 Booking a Flight Ticket

2 Making an Appointment

3 Confirming a Meeting

Basics: Month, Week, Dates and Time

Passage: The American Attitude Towards Manual Labor

Video Clip: Beauty Farm

Recording Exercises: Recreation and Entertainment

Unit 4 Schedules

Model Dialogues

1 Arranging a Schedule

2 Making Changes in a Schedule

3 Arranging Further Meetings

Student Dialogues

1 Making a Schedule

2 Sharing the Schedule

3 Making Changes in the Schedule

Basics: Important Newspaper, Journals and Magazines in America and Britain

Passage: Where Is the Beef: After Announcing the First Loss in Its History,

McDonalds Tries to Turn Around

Video Clip: Toy Companies Target Oversized Children

Recording Exercises: Travel (One)

Unit 5 Price

Model Dialogues

1 Setting the Manufacturers Price

2 Sharing the Advertising Cost

3 Asking a Price

Student Dialogues

1 Asking a Price

2 Negotiating the Price

Basics: Currency

Passage: Wal-Mart

Video Clip: A Restored Farm in Portugal

Recording Exercises: Travel (Two)

Unit 6 Modes of Payment

Model Dialogues

1 Asking About Modes of Payment

2 Talking About Opening a Letter of Credit

3 Negotiating on the Modes of Payment

Student Dialogues

1 Comparing Different Modes of Payment

2 Discussing the Modes of Payment

3 Paying the Bill in a Restaurant

Basics: Asking for Price

Passage: Henry Ford: Bringing the Automobile to the Common Man

Video Clip: David Beckham: the Favorite of the Advertising Companies

Recording Exercises: Famous People

Unit 7 Shipment and Packaging

Model Dialogues

1 Suggesting Partial Shipment

2 Arranging Packaging

3 Suggesting Transportation by Truck

Student Dialogues

1 Settling the Time for Shipment

2 On Packaging

Basics: Names

Passage: Holiday Shopping

Video Clip: Ascot

Recording Exercises: Sports and Games

Unit 8 Signing a Contract

Model Dialogues

1 Clarifying Clauses on Shipment and Compensation

2 Talking About the Arbitration Clause

3 Signing a Contract

Student Dialogues

1 Making a Final Check Before Signing a Contract

2 Signing a Contract

3 After the Closing of a Deal

Basics: Percentage

Passage: Walt Disney: Master Showman

Video Clip: An Ancient Trade Center in Libya

Recording Exercises: Cultural Protection

Unit 9 Coming to a New Company

Model Dialogues

1 Touring the Office Building

2 Arranging a Meeting

3 Planning a Business Trip

Student Dialogues

1 Getting to Know the Company

2 Getting More Information About the Company

Basics: Directions

Passage: Disneyland and Disney World

Video Clip: Unicom

Recording Exercises: Fast Food

Unit 10 Working Together

Model Dialogues

1 Advice for Writing a Business Letter

2 Advice for Writing a Memo

3 Speaking with Tactics

Student Dialogues

1 Arranging Travel from Nanjing to Shanghai

2 Talking About a Power Shortage

Basics: Weather

Passage: Hard Rock Cafe (Part One)

Video Clip: Diamond Aircraft

Recording Exercises: Life and Pressure

Unit 11 Sales Promotion

Model Dialogues

1 Discussing Strategies for Promoting Sales

2 Making a New Brochure

3 Promoting Sales Through Advertising

Student Dialogues

1 Discussing an Advertising Plan

2 Talking with an Advertiser

3 Doing Market Research

Basics: Places

Passage: Hard Rock Cafe (Part Two)

Video Clip: Ahold Supermarket Chain

Recording Exercises: Education

Unit 12 Planning for the Future

Model Dialogues

1 Appealing to Potential Customers

2 Surviving Under the Anti-Dumping Charges

3 Planning for a New Plant

Student Dialogues

1 Complaining About a Meal

2 Making a Complaint in a Restaurant

Basics: Countries and Cities

Passage: New York Stock Exchange

Video Clip: Mobile Phones

Recording Exercises: Technology

附录1 示范对话翻译

附录2 短文翻译

附录3 练习答案

附录4 总词汇表

参考文献