| 作 者： | 张中宁 |
| 出版社： | 首都经济贸易大学出版社 |
| 丛编项： | 高等院校商务英语专业核心课精品系列教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 金融英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
UNIT 6 Preparation for International Market
Chapter 19 Motivations to Go Abroad
Section One： Business Communications
Making an Offer
Section Two： Text
Motivations to Co Abroad
Section Three ： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Concerns and Problems of Going International
Chapter 20 International Market Research
Section One： Business Communications
Doing Business in China
Section Two： Text
International Market Research
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Potato Chips Global Marketing
Chapter 21 Determining Research Objectives
Section One： Business Communications
Decision Making in China
Section Two： Text
Determining Research Objectives
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Using Aims and Objectives to Create a Business Strategy
-Experience from Kellogg
UNIT 7 International Marketing
Chapter 22 What Is Marketing
Section One： Business Communications
Product Presentation
Section Two： Text
Marketing
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Marketing Is All Around Us
Chapter 23 The Marketing Process
Section One： Business Communications
Marketing Strategy
Section Two： Text
The Marketing Mix
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Market Segmentation
Chapter 24 Target Market Selection
Section One： Business Communications
Developing a New Market
Section Two： Text
How to Select Target Market
Section Three ： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Estimating Market Potential
Chapter 25 Marketing in the 21st Century
Section One： Business Communications
Counter-Offer
Section Two： Text
Global Marketing in the Twenty-first Century
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Brand Management or Customer Management
UNIT 8 Negotiation and Contract
Chapter 26 Business Negotiation
Section One： Business Communications
Meeting a Trade Delegation
Section Two ： Text
Steps of Business Negotiation
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
The Negotiating Skills
Chapter 27 Establishment of Contract
Section One： Business Communications
Contract Negotiation over the Phone-Price
Section Two： Text
Fundamentals of a Contract
Section Three： Exercises
Section Four： Biz Fueling Station
Section Flue： Business Reading
Breach of Contract
Chapter 28 Business Contract
Section One： Business Communications
Drafting Contract
Section Two ： Text
Drafting a Contract
Section Three： Exercises
Section Four： Biz Fueling Station
Section Fioe ： Business Reading
Purchase Contract
Chapter 29 Function of Trade Terms
Section One： Business Communications
pecific Enquiry
Section Two： Text
Function of Trade Terms
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Purpose and Scope of Incoterms
Chapter 30 Commonly Used Trade Terms
Section One： Business Communications
Emergency Call： Dispute Settlement
Section Two： Text
Commonly Used Trade Terms
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
A View of the Structure of Incoterms
UNIT 9 InternationalPayment
Chapter 31 Terms and Instruments of Payment
Section One： Business Communications
Declining Payment by D/P
Section Two： Text
Terms of Payment
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
nstruments of Payment
Chapter 32 Documentary Collection
Section One： Business Communications
Both Sides Make Some Concessions
Section Two： Text
Procedures of Documentary Collection
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
DP and DA
Chapter 33 Letter of Credit
Section One： Business Communications
Accepting Payment by D/P
Section Two： Text
Documentary Credit
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Procedures & Types of L/C
UNIT 10 Shipment and Insurance
Chapter 34 Modes of Transportation
Section One： Business Communications
Shipment
Section Two： Text
Modes of Transport
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
Clause of Shipment
Chapter 35 Insurance and Its History
Section One： Business Communications
Insuring the Glassware
Section Two： Text
History of Insurance
Section Three： Exercises
Section Four： Biz Fueling Station
Section Five： Business Reading
The Advantages of Your Own Ocean Cargo Policy
Chapter 36 Cargo Insurance
Section One： Business Communications
Lodging a Claim
