现代国际商务函电

Lesson One The Principles of Effective Business Communication

1.Express ideas clearly

2.Keep the message concise

3.Adopt a reader-focused approcach

4.Get the right tone and style

5.Have a good command of English

6.Have a good command of business knowledge

New Words and Phrases

Notes

Exercises

Lesson Two Selection of Media

1.Introduction

2.Communication media

3.Communication media

4.Considerations in media selection

Abbreviation for Internet Communication

Smiley for Internet Communication

New Words and Phrases

Notes

Exercises

Lesson Three The Parts and Formats of Business Correspondence（Ⅰ）

1.Introduction

2.Structure of business letters

3.Format of business letters

4.Example letters

5.Format of envelopes

New Words and Phrases

Notes

Exercises

Lesson Four The Parts and Formats of Business Correspondence（Ⅱ）

1.Interoffice memorandum

2.Fax

3.E-mail

4.Website

……

Lesson Five Establishing Business Relations

Lesson Six Status Inquiry

Lesson Seven Product Inquiry and Reply

Lesson Eight Offer and Counter-Offer

Lesson Nine Order and Acceptance

Lesson Ten Payment Terms

Lesson Eleven Payment by Letter of Credit

Lesson Twelve Packing and Shipping Mark

Lesson Thirteen Shipment

Lesson Fourteen Insurance

Lesson Fifteen Complaints and Claims

Lesson Sixteen Adjustment o Claims

Lesson Seventeen Lales Promotion

Lesson Eighteen Resume

Lesson Nineteen Application Letter

Lesson Twenty Business Contracts and Agreements

Key to the Exercises

Reference