| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Conference
Part One Pre-conference Preparation
Chapter One Conference Planning
Chapter Two Site Selection
Chapter Three Secretariat
Chapter Four Invitation
Chapter Five Budget and Promotion
Chapter Six Publicity
Chapter Seven Space Use and Set-up Design
Part Two Conference
Chapter One Registration
Chapter Two Opening Ceremony
Chapter Three Recording
Chapter Four Audio-visual Services
Chapter Five Emergencies
Chapter Six Etiquette
Exhibition
Part One Preparation for Exhibitions
Chapter One Choice o{ Venues
Chapter Two Designing and Building of an Exhibition Stand
Chapter Three Exterior Liaison (Obtaining Sponsorship)
Chapter Four Introducing an Exhibition
Chapter Five Introducing an Exhibition Stand
Chapter Six Exhibition Marketing and Advertising
Chapter Seven Looking for a Contractor/Representative at the
Stand
Part Two Services before an Exhibition
Chapter One Booking a Stand
Chapter Two Cost Inquiry
Chapter Three Stand Decoration
Chapter Four Transportation of Exhibited Products
Chapter Five Insuring the Exhibited Products
Chapter Six Renting of Exhibition Equipment
Part Three Reception
Chapter One Inquiring about Information
Chapter Two Introducing and Greeting Each Other
Chapter Three In the Hotel
Part Four Reception at the Hall
Chapter One Information about the Products
Chapter Two Sales Presentation/Demonstration
Chapter Three Price Negotiation
Chapter Four Complaints, Claims and Arbitration
Chapter Five Information Collection
Part Five After the Show
Chapter One Dismantling of Display Items
Chapter Two Thanking the Appropriate People
Chapter Three Follow-up of Contacts
Chapter Four Analyzing the Productivity of the Show
附 录
一、答案
二、参考书目
三、主要职称及部门名称
四、重要国际展览行业组织
五、会展词汇
