商务英语读写教程1

商务英语读写教程1
作 者: 张萍
出版社: 机械工业出版社
丛编项: 新时代大学商务英语系列教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 大学专业英语教材
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语读写教程1》作者简介

内容简介

为了编写这套教材,我们反复地学习了教育部高等学校英语教学大纲,访问了毕业生用人单位,举行了英语毕业生座谈会,广泛地听取了师生的意见。高等学校英语专业《英语教学大纲》指出:“我们也应当清醒地面对这样一个现实,即我国每年仅需要少量外语与文学,外语与语言学相结合的专业人才以从事外国文学和语言学教学的研究工作,而大量需要的则是外语和其他相关学科——如外交、经贸、法律、新闻等结合的复合型人才,培养这种复合型外语及专业人才是社会主义市场经济对外语专业提高的要求,也是新时代的要求。”我们将这一精神作为我们这套教材编写的指导思想,并努力使这套教材达到这样的目标:1)教材内容要有较强的时代性、实用性、针对性、系统性。2)安排好商务英语专业知识、语言训练及文化背景知识。3)教材要有利于培养学生英语思维力、创新力、语用能力。4)运用任务型的教学方法,为学生自己学习提供平台。

图书目录

前言

Unit1 Financial New York

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit2 Harvard Business School

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit3 The Profit Sharing Program

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit4 History of Dow Jones Industrial Average

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit5 Should the UK Adopt the Furo Single Currency?

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit6 Multinational Companies:Good or Bad

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit7 The Salesmans Role in the New Buying Envirorment

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Translation Drills

Writing Drills

Unit8 Growth of the Canadian Forest Industry in the Nineteenth-Century

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit9 E-mail and On-line Shopping

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing DriUs

Unit10 Bill Gates mA Story of Success

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit11 Jack Welch: My Parents

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit12 The Development of Japanese Automobile Industry

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit13 World Needs "Common Win" Economic Globalization

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit14 How Wal.Mart Works

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Translation Drills

Writing Drills

Unit15 KFC and Its Story

Objectives

Listening

Reading

Vocabulary Drills

Grammar Focus

Speaking Skills

Unit16 Shopping in Paris

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