BtoC电子商务开发

BtoC电子商务开发
作 者: (美)Microsoft公司著
出版社: 北京大学出版社
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作者简介

暂缺《BtoC电子商务开发》作者简介

内容简介

本书面向B-C电子商务,介绍如何运用Microsoft Site Server 3.0 Commerce Edition,建立电子商务解决方案,实现产品和服务的网上销售。全书内容包括:B-C电子商务的规划,使用Site Foundation和Site Builder Wizards创建新站点,使用Activex Data Objects自定义在线产品目录,购物卡的实施与管理,定单处理过程中的安全问题,货款与交易的处理,捕获客户信息以及跟踪定单,等等。本书写作水平较高,兼具实用性和前瞻性,并且配有光盘,可以边学边练,适合从事电子商务理论研究和实践活动的人士阅读。

图书目录

Chapter 1: Understanding Electronic Commerce

Overview of E-Commerce

Tour of a Sample Site

Practice:Visiting the Sample Site

Introduction to Commerce Server

Review Questions

Chapter 2: Building a Site

Creating a Site Foundation

Practice:Using the Site Foundation Wizard

Creating a Site

Practice:Creating and Testing a Site

Working with the Server Administration Pages

Lab 2:Creating a New Commerce Server Site

Review Questions

Chapter 3: Enhancing the Product Catalog

Introducing commerce Server Objects

Modifying Wizard-Generated Catalog Pages

Adding Product Search Capability

Practice:Implementing Search by Various parameters

Implementing Cross-Sell

Lab 3:Customizing Product Catalog Pages

Review Questions

Chapter 4: Managing a Shopping Cart

Managing a Shopping Session

Adding Items to a Shopping Cart

Displaying,Updating,and Removing Items

Implementing Price Promotions

Practice:Implementing Price Promotions

Implementing Upsell

Lab 4:Implementing Upsell

Review Questions

Chapter 5: Processing Orders

Understanding Order Processing

Running the Order Processing Pipeline(OPP)

Understanding the Plan Pipeline

Review Questions

Chapter 6: Checking Out

Capturing Shopper Information

Practice:Customizing the Shipping Page

Computing Order Value

Adding a Scriptor Component

Lab 6:Adding a Scriptor Component

Review Questions

Chapter 7: Completing the Purchase Process

Understanding Purchase

Executing the Purchase OPP

Tracking an Order

Securing Business Transactions

Lab 7:Tracking Order Status

Review Questions

Chapter 8: Tracking Shopper Information

Using Cookies to Track Shoppers

Practice:Using Cookies to Track Shoppers

Using Registration Table to Track Shoppers

Lab 8:Tracking Shoppers Using Registration Table

Review Questions

Chapter 9: Introducing Business-to-Business Commerce

Business-to-Business Commerce

Business Partner Functionality

Lab 9:Implementing Business Partner Functionality

Review Questions

Appendix A: Lab and Practice Solution Files

Appendix B: Setup Guide

Appendix C: Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit

Glossary

Index