跨文化商务交际（第2版）

跨文化商务交际（第2版）
作　者： 窦卫霖
出版社： 高等教育出版社
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作者简介

暂缺《跨文化商务交际（第2版）》作者简介

内容简介

《跨文化商务交际（第2版）》共分10章。第一至四章以跨文化交际学的基本理论和主要内容为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍跨文化商务交际过程中文化差异在言语和非言语方面的具体表现。第一章为概论，介绍交际、跨文化交际和跨文化商务交际的定义、概念、发展及其意义等；第二章着重介绍文化的基本理论和文化价值观研究成果；第三章和第四章分别探讨文化差异在言语交际和非言语交际方面的种种表现。第五至十章运用跨文化交际学的基本理论具体分析几个重要商务实践活动中的文化差异，即跨文化商务写作（第五章）、跨文化商务礼仪（第六章）、跨文化商务谈判（第七章）、跨文化商务营销（第八章）、跨文化商务伦理（第九章）、企业文化和跨文化交际能力培训（第十章）。附录包括练习答案和参考书目。

图书目录

Chapter

Communication：

An

Intercultural

Pepective

Ⅰ.Basics

of

Human

Communication

1.Needs

and

Purposes

for

Communication

2.Definition

of

Communication

3.The

Scope

and

Classification

of

Communication

4.The

Process

of

Communication

Ⅱ.Business

Communication

1.Defining

Business

Communication

2.Internal

and

External

Communication

3.Formal

and

Informal

Communication

4.The

Role

of

Communication

in

Business

Ⅲ.Intercultural

Communication

1.Defining

the

Terms

2.Intercultural

Communication

as

a

Phenomenon

3.Intercultural

Communication

as

a

Discipline

IV.Learning

Intercultural

Business

Communication

1.The

Importance

of

Learning

IBC

2.The

Complexity

in

Learning

IBC

3.Intercultural

Communication

Competence

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

Your

KnowledgeChapter

Undetanding

Cultures

and

Their

Values

Ⅰ.The

Nature

of

Culture

1.Definitio

of

Culture

2.Characteristics

of

Culture

Ⅱ.The

Basics

of

Cultural

Values

1.Definition

of

Value

2.Priorities

of

Cultural

Values

Ⅲ.Undetanding

Cultural

Patter

1.Kluckholn

and

Strodtbeck's

Value

Orientatio

2.Hofstede-Bond's

Value

Dimeio

3.The

GLOBE

Study

4.Hall's

High-and

Low-Context

Orientation

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

your

KnowledgeChapter

Comprehending

Verbal

Communication

Ⅰ.The

Basics

of

Language

1.Language

Variatio

2.Moving

Between

Languages

3.The

Relatiohip

Between

Language

and

Culture

Ⅱ.Meanings

of

Words

1.Denotational

Meanings

and

Connotational

Meanings

2.Comparing

Chinese

and

English

Word

Meanings

Ⅲ.Speech

Acts

and

Politeness

Across

Cultures

1.Pragmatic

Rules

and

Politeness

2.Comparing

Chinese

and

English

Speech

Acts

IV.Discoue

Pattern

Across

Cultures

1.Cultural

Thought

Patter

（CTPs）

2.Comparing

Chinese

and

English

Discoue

Patter

V.Verbal

Styles

1.Characteristics

of

Verbal

Styles

2.Comparing

Chinese

and

English

Verbal

Styles

V.Verbal

Styles

1.Characteristics

of

Verbal

Styles

2.Comparing

Chinese

and

English

Verbal

Styles

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

your

knowledgeChapter

Perceiving

Nonverbal

Communication

Ⅰ.The

Basics

of

Nonverbal

Communication

1.Defining

Nonverbal

Communication

2.Comparing

Verbal

and

Nonverbal

Communication

3.Functio

of

Nonverbal

Communication

Ⅱ.Cultural

Impact

on

Nonverbal

Communication

1.Body

Movement

2.Eye

Contact

3.Touch

4.Smell

5.Paralanguage

6.Spatial

Language

7.Temporal

Language

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

Your

KnowledgeChapter

Intercultural

Business

Writing

Ⅰ.The

Importance

of

Writing

in

Intercultural

BusinessCommunication

1.Be

Aware

of

the

Importance

of

Writing

in

Business

2.Be

Aware

of

the

Cultural

Differences

in

the

Conventio

of

Business

Writing

Ⅱ.Cultural

Coideration

in

Planning

Business

Messages

1.Defining

Purpose

2.Analyzing

Intercultural

Audiences

3.Selecting

a

Channel

and

Medium

Ⅲ.Cultural

Coideration

in

Organizing

Business

Messages

1.Organizing

Routine,

Good-news,

and

Goodwill

Messages

2.Organizing

Bad-news

Messages

3.Organizing

Peuasive

Messages

4.Organizing

Reports

5.Organizing

Employment

Messages

IV.Cultural

CoideraSon

in

Format

and

Layout

of

Business

Lette

Key

terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

Your

KnowledgeChapter

Intercultural

Business

Etiquette

and

Protocol

Ⅰ.The

Importance

of

Appropriate

Etiquette

and

Protocol

Ⅱ.Defining

Business

Etiquette

and

Protocol

Ⅲ.Cultural

Differences

in

Business

Etiquette

and

Protocol

1.Initial

Business

Relatiohips

2.Social

Entertainment

3.Gift-giving

Etiquette

4.Business

Dress

5.Business

Scheduling

6.The

Use

of

Humor

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

Your

KnowledgeChapter

Intercultural

Business

Negotiation

Ⅰ.Defining

Intercultural

Negotiation

1.Negotiation

2.Intercultural

Negotiation

3.Negotiation

Phases

Ⅱ.Intercultural

Negotiation

Variables

1.Facto

Influencing

International

Business

Negotiation

2.Analysis

of

Intercultural

Negotiation

Variables

Ⅲ.Intercultural

Negotiation

Models

and

Styles

1.Intercultural

Negotiation

Models

2.Intercultural

Negotiation

Styles

IV.Intercultural

Negotiation

Strategies

and

Guidelines

1.Strategies

2.Guidelines

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

Your

KnowledgeChapter

Intercultural

Marketing

Communication

Ⅰ.A

Cultural

Approach

to

International

Marketing

Ⅱ.Cultural

Influence

on

Selected

Aspects

of

Marketing

and

Advertising

1.Language

2.Sig

and

Symbols

3.Rituals

and

Religio

Ⅲ.Global

Marketing

and

Advertising

1.Controveial

Issues

of

Global

Marketing

2.Think

Globally

and

Act

Locally

3.The

Global

Coumer

Key

Terms

Summary

Test

Your

Knowledge

Apply

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Knowledge

Practice

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Knowledge

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KnowledgeChapter

Intercultural

Issues

in

MNXS

Ⅰ.Law

and

Ethics

in

IBC

1.The

Nature

of

Legal

Environment

of

International

Business

2.Ethical

Dilemmas

in

IBC

Ⅱ.Major

Legal

and

Ethical

Issues

in

IBC

1.Protection

of

Intellectual

Property

2.Labor-management

Relatio

and

Employment

3.The

Issue

of

Bribery

and

Corruption

Ⅲ.Building

Ethical

Competence

in

IBC

1.Moral

Philosophies

or

Relevance

to

Business

Ethics

2.Incorporating

Ethics

into

International

Business

Decisio

3.A

Univeal

Set

of

Ethics

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

Your

KnowledgeChapter

Intercultural

Issues

in

MNCs

Ⅰ.Organizational

Culture

1.Definition

of

Organizational

Culture

2.The

Function

of

Organizational

Culture

3.Differences

Between

Organizational

and

National

Cultures

4.Types

of

Organizational

Culture

5.Culture

Synergy

in

MNCs

Ⅱ.International

Human

Resource

Management

(IHRM)

1.Motivation

Across

Culture

2.Leadehip

Across

Cultures

3.Selection

of

International

Assignments

Ⅲ.Training

in

International

Management

1.Types

of

Training

Programs

2.Training

Program

Content

3.Four-step

Approach

to

Intercultural

Communication

Training

Key

Terms

Summary

Test

Your

Knowledge

Apply

Your

Knowledge

Practice

Your

Knowledge

Expand

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KnowledgeKeys

to

ExercisesBibliographyKey

Terms