商务英语写作教程

商务英语写作教程
作 者: 李太志
出版社: 苏州大学出版社
丛编项: 全国高等院校商务英语规划教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语写作教程》作者简介

内容简介

《商务英语写作教程》的最大亮点是,运用当代国际商务英语写作的原则和方法,对充斥大量陈词滥调与冗词赘句的传统信函进行现代化升级改造(improvement),即去旧(删除那些老套迂腐的用语)换新、化繁(去掉那些冗词赘句和语义过虚的用词)为简,使其更加符合现当代商务英语写作标准与要求。《商务英语写作教程》主要包括三大部分:商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见,《商务英语写作教程》是集业务体验、技能训练与意识研讨为一体的非常实用的商务英语写作教材。《商务英语写作教程》适用于从事国际商贸活动的白领阶层、经常用英语进行书面沟通的商务人士以及即将毕业并有志于从事国际商贸活动的大中专院校的学生,还可以作为想了解商务写作的其他人士的参考材料。

图书目录

1 Layouts & Components of BE Letters

1.1 Laying Out Business English Letters

1.2 Understanding the Essential & Optional Components of BE Letters

1.3 Addressing an Envelope

2 Asking to Establish Business Relations& Replies

2.1 Experience & Practice

2.2 Communicating & Writing Skills

2.3 Writers Workshop : The Process of Writing

3 Credit Enquiries & Replies

3.1 Experience & Practice

3.2 Communicating & Writing Skills

3.3 Writers Workshop: Businesslike Poise & Formal Style

4 Enquiries & Replies

4.1 Experience & Practice

4.2 Communicating & Writing Skills

4.3 Writers Workshop: Opening & Closing a Letter

5 Quotations, Offers & Counter-offers

5.1 Experience & Practice

5.2 Communicating & Writing Skills

5.3 Writers Workshop : Proposition vs Counter- proposition ( 1 )

6 Orders & Replies

6.1 Experience & Practice

6.2 Communicating & Writing Skills

6.3 Writers Workshop: Textual Development of Letters (2)

7 Payment & Replies

7.1 Experience & Practice

7.2 Communicating & Writing Skills

7.3 Writers Workshop: Textual Development of Letters (3)

8 Shipment & Replies

8.1 Experience & Practice

8.2 Communicating & Writing Skills

8.3 Writers Workshop: Principles for BE Writing

9 Packing & Replies

9.1 Experience & Practice

9.2 Communicating & Writing Skills

9.3 WritersWorkshop: Concreteness vs Abstractness

10 Insurance & Replies

10.1 Experience & Practice

10.2 Communicating & Writing Skills

10.3 Writers Workshop: Qualities of Effective Sentence Writing

11 Claims & Adjustments

11.1 Experience & Practice

11.2 Communicating & Writing Skills

11.3 Writers Workshop: Create an Appropriate Tone

12 Agency

12.1 Experience & Practice

12.2 Communicating & Writing Skills

12.3 Writers Workshop: Conciseness & Simplicity

13 Social Letters

13.1 Experience&Practice

13.2 Communicating&Writing Skill。

13.3 Writers’Workshop:Completeness Incompleteness

14 Memorandums

14.1 Experience&Practice

14.2 Communicating&Writing Skills

14.3 Writers’Workshop:Trend for Contemporary BE letter Writing

15 Business Reports

15.1 Experience&Practice

15.2 Communicating&Writing Skills

15.3 Writers’Workshop:Accuracy&Objectivity

Appendixes

References