剑桥标准商务英语教程中级教师用书

剑桥标准商务英语教程中级教师用书
作 者: 哈特
出版社: 西安交通大学出版社
丛编项: 新东方大愚英语学习丛书
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 剑桥商务英语考试BEC
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作者简介

暂缺《剑桥标准商务英语教程中级教师用书》作者简介

内容简介

《剑桥标准商务英语教程》(Business Benchmark)是一套由剑桥资深英语教学专家编著的全部商务英语教程。有初、中、高三个级别,每个级别都包含学生用书(附听力光盘及自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,兼顾商务英语知识的拓展与听、说、读、写能力的提离,通过有针对性的指导和反复练习帮助学生迅速提高商务环境中的英语实际运用能力。本教程各级别包含一套BEC考题及大量与BEC/BULATS难度相当的模拟练习,帮助学生熟悉考试的形式及要求,是备考BEC/BULATS考试的理想复习资料。本教程既可用于商务英语课堂教学,也适合那些即将踏入职场或已工作的学习者使用。

图书目录

Acknowledgements

Introduction

Human resources

 Unit 1: Staff development and trainif

 Unit 2: Job descriptions and job satisfaction

 Unit 3: Letters of enquiry and applications

 Unit 4: Telephone skills

 Unit 5: Promotional activities and branding

 Unit 6: New product development

 Unit 7: A stand at a trade fair

 Unit 8: Establishing relationships and negotiating

Starting new business activities

 Unit 9: Going it alone

 Unit 10: Financing the start-up

 Unit 11: Starting up in a new location

 Unit 12: Presenting your business idea

Business travel

 Unit 13: Business hotels and sales conferences

 Unit 14: Business conferences

Exam reference and  Unit notes

 Unit 15: Reports

 Unit 16: Business meetings

New technologies, innovation and change

 Unit 17: New technologies and change

 Unit 18: Using the Internet

 Unit 19: A staff survey

 Unit 20: Offshoring and outsourcing

 Unit 21: Customer loyalty

 Unit 22: Communication with custot

 Unit 23: Corresponding with custom

 Unit 24: A business seminar

Exam skills and Exam practice

Answer key

Transcripts

Appendix: The Common European Framework