电子商务概论(英文版)

电子商务概论(英文版)
作 者: 覃征 李顺东 韩毅 董金春 阎礼祥 覃君
出版社: 清华大学出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 电子商务
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作者简介

暂缺《电子商务概论(英文版)》作者简介

内容简介

《电子商务概论(英文版)》是根据目前专业特点编写的文理兼顾的电子商务专业教材。全书分为基础、技术、管理、实践、应用五大部分。基础部分介绍了电子商务的基础理论,技术部分重点介绍了技术支撑平台、支付策略与技术、安全技术:管理部分介绍了电子商务与法律、税收、网络企业管理:实践部分阐述了电子商务体系结构与系统设训、门户网站设计与实现、计算机系统集成与电子商务;应用部分侧重于介绍电子商务与国际贸易、网络应用心理学、电子商务案例分析。《电子商务概论(英文版)》凝聚了作者团队多年的相关研究项目的研究成果与实践经验。《电子商务概论(英文版)》适于理工科与管理学科的相关专业(电子商务、电子信息、计算机科学与技术、软件工程、信息系统与信息管理、工商管理等)选用,也可供公务员、企业管理、信息技术人员参考使用。

图书目录

Part1 Fundamentals

1 Fundamentalsof E-commerce

1.1 TheOriginandDevelopmentofE-commerce

1.2 InfluenceofRelatedBasicSciencesonE-commerce

1.3 CategoriesoftheE-commerce

1.4 TheConstitutionoftheE-commerce

1.5 SupportingEnvironmentsforE-commerce

1.6 M-commerce

1.7 Summary

References

Part2 Technology

2 E-commerceSupportingTechnologies

2.1 E-commerceFundamentalTechnology,

2.2 ComputerCommunicationTechnology

2.3 InformationProcessingTechnologiesinE-commerce

2.4 Summary

References

3 PaymentTechnologiesforE-commerce

3.1 OnlineBank

3.2 E-paymentTools

3.3 Summary

References

4 SecurityTechnologiesinE-commerce

4.1 IntroductiontoSecurityProblemsinE-commerce

4.2 ReliabilityofE-commerceSystem

4.3 DataEncryptionTechnology

4.4 DigitalSignature

4.5 AuthenticationTechnology

4.6 FirewallTechnology

4.7 IntrusionDetectionTechnology

4.8 SecurePaymentTechnology

4.9 Summary

References

Part3 Management

5 E-commerceandtheLaw

5.1 LegalProblemsinE-contract

5.2 LegalProblemsinE-banks

5.3 ThelegalProblemsintheElectronicFundTransfer

5.4 TheIntellectualPropertyProtectionintheE-commerce

5.5 LegalProblemsofE-commerceSecurity

5.6 ConsumerRightsProtectioninE-commerce

5.7 LegalLiabilityinE-commerce

5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"

5.9 Summary

References

6 E-commerceandTax

6.1 AnOutlineofTaxinE-commerce

6.2 FeaturesofE-commerceTax

6.3 ProblemsinE-commerceTax

6.4 E-commerceandTaxAdministration

6.5 StrategiesinE-commerceTaxation

6.6 Summary

References

7 NetworkEnterpriseManagement

7.1 OverviewofNetworkEnterprises

7.2 SupplyChainManagementofNetworkEnterprises

7.3 LogisticsManagementofNetworkEnterprise

7.4 HumanResourcesManagementofNetworkEnterprise

7.5 Summary

References

Part4 Practice

8 E-commerceArchitectureandSystemDesign

8.1 E-commerceArchitecture

8.2 E-commerceSecuritySystem

8.3 E-commercePaymentSystem

8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware

8.5 Summary

References

9 PortalSiteDesignofVirtualEnterprise

9.1 E-commerceandPortalSite

9.2 OnlineVirtualShop

9.3 DesignMethodofProductCatalog

9.4 DesignofOnlineShoppingCart

9.5 ProcessingofElectronicOrder

9.6 SearchandInquiryofWebsite

9.7 CustomerServiceinE-commerceTime

9.8 ReleaseTechnologyofWebDatabase

9.9 Summary

References

10 ComputerSystemIntegrationandE-commerce

10.1 OverviewofSystemIntegration

10.2 HardwareSystemIntegrationofE-commerce

10.3 IntegrationofE-commerceApplicationSystemSoftware

10.4 Summary

References

Part5 E-commerceApplication

11 E-commerceandInternationalTrade

11.1 E-commerceandInternationalTrade

11.2 ApplyingE-commercetoInternationalTrade

11.3 E-commerceandInternationalTradeNetworkMarketing

11.4 DesigninganInternationalTradeE-commerceSystem

11.5 Summary

References

12 NetworkApplicationPsychology

12.1 IntroductiontoNetworkApplicationPsychology

12.2 NetworkInteractionPsychology

12.3 NetworkApplicationPsychology

12.4 NetworkManagementPsychology

12.5 Summary

References

13 E-commerceCaseAnalysis

13.1 MethodsofE-commerceAnalysis

13.2 CaseStudy

13.3 Summary

References