跨境电商英语

跨境电商英语
作 者: 王小妮
出版社: 立信会计出版社
丛编项:
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 暂缺
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《跨境电商英语》作者简介

内容简介

本书共有12个单元,主要内容包括跨境电商概述、跨境电商主要平台介绍、跨境电商选品策略、跨境电商物流操作、跨境电商市场营销、跨境电商客服服务、跨境电商合规理论等。本书各单元分为Section A和Section B两部分。其中,Section A为主课文,以语言输入和跨境电商基础知识为主,注重培养学生语言技能和专业能力;Section B为副课文,以跨境电商流程中的实操步骤为主,指导学生在平台中用英语完成业务。本书注重实用性,选取真实案例,图文丰富,配有视频资料。本书适合高等职业院校应用英语专业、商务英语专业、跨境电商专业的学生使用。

图书目录

Unit One Overview of Cross-border E-commerce

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Two AliExpress E-commerce Platform

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Three E-commerce Platform

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Four Production Selection in Cross-border E-commerce

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Five Product Description in Cross-border E-commerce

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Six Pre-sale Service of Cross-border E-commerce

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Seven After-sale Service of Cross-border E-commerce

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Eight Logistics of Cross-border E-commerce

Learning Objectives

Warming up

Case Lead-in

Section A Reading Practice

Section B Hands-on Training

Unit Nine Overseas Warehouses of Cross-border E-commerce

Learning Objectives