| 作 者： | 王晔 |
| 出版社： | 机械工业出版社 |
| 丛编项： | 致用·专业英语系列教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
推荐序
前言
教学建议
Chapter 1 Introduction to E-commerce电子商务概要
案例Case：Amazon.com
正文 Text
1.1 Concepts and Definitions
1.2 Different Types of E-commerce
1.3 Early Development of E—commerce
1.4 The Components of an E-commerce Transaction Loop
1.5 Advantages and Disadvantages of E—commerce
1.6 The Forces of Fueling E-commerce
核心词汇Core Words and Expressions
知识扩展More Knowledge
Chapter 2 Electronic Business Model电子商务模式
案例Case：Taobao in Prime Position to Dominate China，s C2C Market for a Foreseeable Future
正文Text
2.1 Definition
2.2 Nine Business Models On the Web
核心词汇Core Words and Expressions
知识扩展More Knowledge
Chapter 3 Network and Network Protocol网络与网络协议
案例Case：McDonald’S Intranet
正文Text
3.1 Network Topologies
3.2 Network Types
3.3 Network Protocol
3.4 Internet
核心词汇Core Words and Expressions
知识扩展More Knowledge
Chapter 4 0nline Marketing and Advertising在线营销与广告
案例Case：Advertising on MSN
正文Text
4.1 Electronic Marketing
4.2 Marketing Mix
4.3 Advertising and Marketing
4.4 Affiliate Marketing
核心词汇Core Words and Expressions
知识扩展More Knowledge
Chapter 5 E—commerce Payment电子商务支付
案例Case：PayPal
正文Text
5.1 Electronic Money
5.2 Internet Bank
5.3 EFT
5.4 0nline Credit Card Transactions
核心词汇Core Words and Expressions
知识扩展More Knowledge
Chapter 6 E-commerce Security Technology电子商务安全技术
Chapter 7 Logistics and Supply Chain物流与供应链
Chapter 8 Application of Enterprise E-commerce企业电子商务应用
Chapter 9 Application of E-commerce in Industries行业电子商务应用
Chapter 10 E-commerce Economics电子商务经济学
Chapter 11 E-commerce Management电子商务管理
Chapter 12 Issues in the Law of E-commerce电子商务法律话题
参考文献
