| 作 者： | 汪浩 |
| 出版社： | 北京航空航天大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Introduction to Supply Chain Management
Unit 2 Information Systems and Supply Chain Management
Unit 3 Inventory Management across the Supply Chain
Unit 4 Supply Chain Relationships
Unit 5 Challenges Facing Supply Chain Managers
Unit 6 The Role of Information Systems and Technology in Supply Chain Management
Unit 7 The Importance of Information in Supply Chain
Unit 8 Inter?organizational Information Systems
Unit 9 Information Requirements Determination for a Supply Chain IOIS
Unit 10 Translation to an Information Systems Prototype
Unit 11 Information and Technology Applications for Supply Chain Management
Unit 12 Future Challenges in Supply Chain Management
Unit 13 Sharing Risks in Inter?Organizational Relationships
Unit 14 Managing the Global Supply Chain
Unit 15 The “Greening” of the Supply Chain
Unit 16 International Marketing Defined
Unit 17 International Marketing Involvement
Unit 18 The Orientation of International Marketing
Unit 19 Marketing Research
Unit 20 Planning for Global Markets
Unit 21 Market Distribution in the Supply Chain
Unit 22 Channel Separation in Market Distribution
Unit 23 Designing the Sales Force
Unit 24 Recruiting Marketing and Sales Personne
Unit 25 Selecting Sales and Marketing Personnel
Unit 26 Training for International Marketing
Unit 27 Language Skills in International Business
Unit 28 Introduction to Financial Management
Unit 29 Accounting Fundamentals (1): Basic Concepts and Terms
Unit 30 Accounting Fundamentals (2): Accounting Cycle
Unit 31 Analysis of Financial Statements
Unit 32 Time Value of Money, Risk, Return and Valuation
Unit 33 Long?Term Financing
Unit 34 Distributions to Shareholders: Dividends and Repurchases
Unit 35 Working Capital Management
Unit 36 Financial Distress
Unit 37 Mergers and Acquisitions
附录一 会计与财务常见词汇
附录二 营销学术语
附录三 供应链管理术语
致谢
参考文献
