| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
简明目录:
关于作者
目录
前言
第一章 战略的起源
第二章 商业景致映象
第三章 建立竞争优势
第四章 预期竞争及动态合作
第五章 建立并保持成功
文献参考
名称索引
公司索引
项目索引
Contents
CHAPTER
The Origins of Strategy
1
BACKGROUND
2
ACADEMIC UNDERPINNINGS
4
THE RISE OF STRATEGY CONSULTANTS
8
BCG and the Experience Curve
9
From the Experience Curve to Portfolio Analysis
9
Strategic Business Units and Portfolio Analysis
10
EMERGING PROBLEMS
13
CHAPTER
Mapping the Business landscape
19
Pankaj Ghemawat and David J. Collis
SUPPLY-DEMAND ANALYSIS
21
THE FIVE FORCES FRAMEWORK
24
Force 1: The Degree of Rivalry
25
Force 2: The Threat of Entry
28
Force 3: The Threat of Substitutes
29
Force 4: Buyer Power
30
Force 5: Supplier Power
31
THE VALUE NET AND OTHER GENERALIZATIONS
31
THE PROCESS OF MAPPING BUSINESS LANDSCAPES
35
Step 1: Drawing the Boundaries
35
Step 2: Mapping Key Relationships
38
Step 3: Adapting to/Shaping the Business Landscape
43
CHAPTER
Creating Competitive Advantage
49
Pankaj Ghemawat and Jan W. Rivkin
THE DEVELOPMENT OF CONCEPTS FOR COMPETITIVE POSITIONING
51
Cost Analysis
52
Differentiation Analysis
53
Costs Versus Differentiation
54
Added Value
58
A PROCESS FOR ANALYSIS
60
Step 1: Using Activities to Analyze Relative Costs
62
Step 2: Using Activities to Analyze Relative Willingness
to Pay 65
Step 3: Exploring Different Strategic Options and
Making Choices
68
THE WHOLE VERSUS THE PARTS
70
CHAPTER
Anticipating Competitive and Cooperative
Dynamics
75
COMPETITION AND COOPERATION AMONG THE FEW
75
Game Theory
76
Behavioral Theory
79
EVOLUTIONARY DYNAMICS
81
THREATS TO ADDED VALUE
84
Imitation
84
Substitution
90
THREATS TO THE APPROPRIABILITY OF ADDED VALUE
95
Holdup
95
Slack
101
CHAPTER
Building and Sustaining Success
111
Pankaj Ghemawat and Gary P. Pisano
ACTIVITIES VERSUS RESOURCES
112
The Activity-System View
113
The Resource-Based View
116
DYNAMIC THEORIES
119
Making Commitments
121
Developing Capabilities
124
THE CHALLENGE OF CHANGE
127
CREDITS
135
NAME INDEX
137
COMPANY INDEX 139
SUBJECT INDEX
141
