商务英语阅读(上册)

商务英语阅读(上册)
作 者: 国晓立 周树玲
出版社: 对外经济贸易大学出版社
丛编项: 新世界全国高职高专院校规划教材·商务英语专业
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 英语阅读
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语阅读(上册)》作者简介

内容简介

根据国家教育指导思想,目前我国高职高专教育的培养目标是能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为指导;教材强调应用性和适用性,符合高职高专教育的特点,技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,造就学生“两条腿走路”的本领,培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。

图书目录

Unit 1 International Trade

 Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks

 Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth

Unit 2 Setting Disputes -- the WTO's Unique Contribution

 Fast Reading I Integrated Negotiation

 Fast Reading 11 Dialogue Key to Resolving IPR Disputes

Unit 3 Globalization and Its Impact on the Business

 Fast Reading I Population and Globalization

 Fast Reading 11 Norway and Peru Next China's Trade Targets

Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?

 Fast Reading I Solving the Trade Imbalance

 Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation

Unit 5 Don't Fence Me Out!

 Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America

 Fast Reading II China: U.S. Piracy Complaint May Hurt Ties

Unit 6 China, Dumping or Not

 Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit

 Fast Reading II China Steel Companies Win Anti-dumping Cases

Unit 7 The Force Behind the Nike Empire

 Fast Reading I Richard Branson and His Virgin Kingdom

 Fast Reading II A Most Influential Person of the 20th Century

Unit 8 Regional Economic Integration

 Fast Reading I China ASEAN to See Closer Economic Ties

 Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)

Unit 9 Environment, Trade, and Investment (82)

 Fast Reading I The Effects of Trade Liberalization on the Environment

 Fast Reading II EU Leaders Agree to Cut Greenhouse Gases

Unit 10 Negotiation Skills and Strategies

 Fast Reading I Business Is Negotiation

 Fast Reading I Negotiating Customer Agreements

Unit 11 "Toyota" of China

 Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul

 Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center

Unit 12 The Survival of the Old Brands

 Fast Reading I Honda Plans New Brand through Guangzhou Venture

 Fast Reading II Pu'er: The Tea That Changed a County

Unit 13 E-commerce: Doing Business Online

 Fast Reading I Going Shopping? Go Global!

 Fast Reading II E-Trading Helps Small Firm Bag Market Share

Unit 14 China's Door Now Wide-Open for Foreign Banks

 Fast Reading I Bank Gets Nod for Joint Venture

 Fast Reading II Foreign Banks Go Local

Unit 15 Known Brands Acquiring Name Recognition

 Fast Reading I Mergers and the Supersizing of Bussiness

 Fast Reading 11 Thai Company Wins Bid for Gujing Group

Unit 16 Multinational Companies

 Fast Reading I Mengniu Inks NBA Promotions Partnership

 Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai

Key to Exercises