| 作 者： | 占俊英 |
| 出版社： | 北京理工大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 电子商务 教材 经济管理类 研究生/本科/专科教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Communication Across Cultures
Section A Understanding Cultural Differences
Secticn B Culture Shock in Intercultural Pusiress Communication
Section C Learning Development
Unit 2 Stereotypes Across Cultures
Section A Impact of Stereotypes on Intercultural Communication
Section B Barriers in Intercuhural Business Communication
Section C Learning Development
Unit 3 Making Initial Contacts Across Cultures
Section A Getting Connected
Section B Introduction and Greeting Behaviour
Section C Learning Development
Unit 4 Hospitality Across Cultures
Section A Socializing with Colleagues
Section B Gift Giving
Section C Learning Development
Unit 5 Time Across Cultures
Section A Polyphonic and Monochronic
Section B Company Time or Personal Time
Section C Learning Development
Unit 6 Negotiations Across Cultures
Section A Different Negotiation Styles
Section B Nonverbal Commtnication in Negotiation
Section C Learning Development
Unit 7 Agreement Across Cultures
Section A Forms of Agreement
Section B Explicit and Implicit Style cf Agreements
Section C Learning Development
Unit 8 Decision Makers Across Cultures
Section A The Quality of Negotiators
Section B Women in the Workplace
Section C Learning Development
Unit 9 Leadership Across Cultures
Section A Management Styles
Section B Leadership and Culture
Section C Learning Development
Unit 10 Marketing Across Cultures
Section A Globalization and Localization
Section B The Impact of Culture on Marketing Strategy
Section C Learning Development
Bibliography
