京商论(英文版)

京商论(英文版)
作 者: 王茹芹 韩凝春
出版社: 中国商务出版社
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标 签: 暂缺
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作者简介

暂缺《京商论(英文版)》作者简介

内容简介

《京商论(英文版)》初步总结了我们近两年有关古代京商研究的成果,反映了我们对京商文化的基本认识和体会。京商文化是根植于北京的文化土壤中,具有深厚的国都和皇城色彩和京味文化特质的商业文化。《京商论(英文版)》主要研究了京商和京商研究的基本概念,明确了古代京商的发展脉络和主体特征,分析了历史上北京著名商业街和老字号的发展环境及特点。

图书目录

Contents

Ⅰ. An Analysis of Basic Theory of Beijing Business

Basic Concept and Features of Beijing Business

Contents of Research on Beijing Business

Methods of Research on Beijing business

Ⅱ. The Origin and Development Tracks of Beijing Business

The Evolution of Beijing Business in History

The Development Tracks and Features of Beijing Business

Ⅲ. An Analysis of Development Environment of Beijing Business

Beijing Business in Policy

Beijing Business in Consumption-orientation

Beijing Business in Cultural Cultivation

Ⅳ. Beijing businessmen and Business Groups

The Similarities and Differences between Beijing businessmen and Business Groups

Business Groups Organization-Industrial and Commercial Guild Hall

Ⅴ. Beijing’s Commercial Blocks in History

Zhongdu Business in the Jin Dynasty and Ancient Commercial Blocks in Tanzhou

The Origin of Business in the Yuan Dynasty and Commercial Blocks of The Bell and Drum Tower

The Commercial Scenes in Beijing in the Ming Dynasty and Commercial Blocks in Dongsi

Commercial Distribution in the Qing Dynasty in Beijing and Commercial Blocks at Qianmen

Ⅵ. Time-honored Brands in Beijing Business

The Development of Time-honored Brands in the Ming and Qing Dynasties

Operation Features of Time-honored Brands

The Story of Time-honored Brands and Figures of Beijing Business