商务英语:新编商务英语阅读

商务英语:新编商务英语阅读
作 者: 石成舫 朱曦
出版社: 苏州大学出版社
丛编项: 高职高专商务英语规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语:新编商务英语阅读》作者简介

内容简介

商务英语阅读是一种针对专门用途英语的阅读,它不仅是基础英语阅读的延伸,更是商务知识的获取过程。一般来说,商务英语阅读课程的讲授对象为高等院校商务英语专业的中低年级学生或者经济管理相关专业的学生。这些学生的共同特点是:拥有相当的词汇量,掌握了一定的英语基础知识,能够阅读中等难度的英文资料;但是普遍缺乏商务背景知识的了解,对商务英语术语也较为陌生。因此,《新编商务英语阅读》的编写旨在培养读者阅读和理解英文商务相关文章的基本技能,有效获取商务信息的能力,熟知商务英语术语,为他们进一步学习商务专业课程或从事商务相关工作打下坚实的基础。本书由石成舫、朱曦主编。

图书目录

Unit One Economy

Text A Three-Way Spht

Text B China Takes a Short-Cut to Power

Text C An America Lost in Fantasy Must Recover Its Dream

Unit Two Interntional Trade

Text A China's High-Tech Exports Suffer RAsing Trade Friction

Text B Economics Focus from Mao to the Mall

Text C An Uphill Battle for Chinese Textiles

Unit Three International Finance

Text A How Much Will the Financial Crisis Hurt America's Economic Potential?

Text B Don't Get Your Hopes Up

Text C The Big Mac Index

Unit Four Business Management

Text A How Long Will Google's Magic Last?

Text B The Art of Management

Text C Nokia at the Crossroads

Unit Five Marketing

Text A Devolving Volvo

Text B The Box Rocks

Text C Basket Cases

Unit Six Accounting

Text A Shifting Regulations, Technology Reshaping CPA Work

Text B New 401 (k) Obligations Heaped on CFOs

Text C Audits Add Shine to Firms

Unit Seven Investment

Text A What Do Investment Banks Do7

Text B European Stocks Fall for Fifth Day as Oil Surges on Libya Unrest

Text C Managing Debt and Credit

Unit Eight Serviee Industry

Text A Mobile Services in Poor Countries Not Just Talk

Text B Hotels and Lodging Industry Outlook

Text C Chinese Mainland Travelers Outspend and Outdo Greater China Compatriots

Unit Nine Network & E-life

Text A Online Tour Companies See Growing Market

Text B E-life

Text C Internet Ghostwriters, Team-Buying and More: China's New Media in 2010

Unit Ten Employment

Text A Labor Shortage Reflects Shifting Situation

Text B Internship

Text C Career Advice for the Generation Post 90s